Google Play Books comes to India with an updated Android app in tow

Google Play Books has been on a slow world tour that hasn't given Asia much love. Google is addressing that regional deficit in grand fashion today by launching its digital bookshop in India. The collection includes the expected blend of local and international titles, although the Books expansion is almost more important as a milestone for Google's overall content strategy in the country -- it's the first instance of anything besides Android apps reaching India's Google Play Store. In an appropriate (if not necessarily intentional) pairing with the launch, Google has also pushed out a worldwide update to the Books app for Android that lets readers filter books by type and identifies place names on the existing page. The news will still be happiest for those eager to read in Rajkot, but there's a little for seemingly everyone at the source link.Filed under: Cellphones, Internet, Mobile, GoogleCommentsVia: Google Play (Twitter)Source: Google Play Continue reading at 'Engadget'

[ Engadget | 2013-02-28 00:00:00 UTC ]
News tagged with: #international titles #content strategy #source link

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