Google+ Pages to Test Third-Party Social Media Tools

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer Google+ circle management, publishing, and monitoring to a subset of their brand clients who already manage their social media presences with their products. We are committed to working on enhancements and innovative features to offer businesses more flexibility and power to run their pages, Google product manager Sarah McKinley wrote in a blog post. We are currently working with these companies so that we can experiment and get feedback. They were selected based on their extensive experience helping brands and businesses manage and analyze their presence on social networks. Roland Smart, senior director of product marketing at Involver, told Adweek that each social network is different, and it's clear to him that Google is bringing its "pedigree" in advertising to its development of Google+. While Facebook started as a purely social environment and then became an advertiser-friendly space, he said, Google has the advantage of bringing its strong advertising background and full suite of products to bear from the very beginning. "One thing that will resonate with marketers . . is [they] will have the opportunity to do retargeting in much finer grain segmentation than on other... Continue reading at 'AdWeek'

[ AdWeek | 2011-11-16 00:00:00 UTC ]
News tagged with: #told adweek #social platforms #industry observers #user engagement #michael lazerow

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The Bookseller asks for trade views of social media

The Bookseller would like to capture the trade’s thoughts on social media and, in particular, "cancel culture" and its impacts on UK publishing, bookselling and writing. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 19:32:20 UTC ]
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Librarians and the Power of Social Media

A reader considers how social media has given libraries a new tool for community engagement, outreach, and promotion. Continue reading at Book Riot

[ Book Riot | 2020-06-22 10:32:03 UTC ]
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Amistad Launches #BlackoutBestsellerList on Social Media

Looking to showcase the popularity of Black literature, Amistad Press has launched the hashtag campaign #BlackoutBestsellerList and #BlackPublishingPower in an effort to support the work of Black authors and Black book professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
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Why social media is the new virtual live venue

Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at Advertising Age

[ Advertising Age | 2020-05-28 13:42:00 UTC ]
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Digital Media India: Google Highlights Data, Subscription Products for Publishers

At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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LinkedIn Engagement Tactics from Forbes’s Social Media Director

Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
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New York Times Magazine’s Pages Come to Digital Life Through Google Partnership

The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek

[ AdWeek | 2020-03-12 13:50:26 UTC ]
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A photograph that is right for the website can be wrong for social media | Elisabeth Ribbans

Serious thought is given to publishing troubling images, of death or distress for example, but even then context is keyOn the morning after the Streatham terror attack, the Guardian’s print edition carried a single-column photograph of the perpetrator, Sudesh Amman, at the bottom of the front... Continue reading at The Guardian

[ The Guardian | 2020-02-16 19:00:37 UTC ]
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Qandeel Baloch was a social media star in Pakistan. A new book explores her life and murder.

“A Woman Like Her” is both an intimate portrait and a sweeping look at cultural shifts — and the price paid by women. Continue reading at The Washington Post

[ The Washington Post | 2020-02-06 15:00:00 UTC ]
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Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-29 05:01:53 UTC ]
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Forbes Media acquires stock prediction tool to help diversify its revenues

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[ Digiday | 2019-12-02 05:00:25 UTC ]
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HarperCollins scoops book from social media stars Irving and dog Max

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[ The Bookseller | 2019-11-25 11:02:19 UTC ]
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Digital Publishing: To Stop Misinformation From Spreading, Journalists Shouldn’t Fall Down the Social Media Rabbit Hole

By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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Fortnite emerges as a social media platform for Gen Z

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[ Advertising Age | 2019-06-10 14:30:00 UTC ]
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Research project sees students hand over social media details

Employers who ask to see your Facebook page during an interview aren't breaking the law, but they could be crossing a line. Continue reading at Stuff

[ Stuff | 2019-06-08 17:00:00 UTC ]
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'Call their bluff': Shut down social media platforms, ex-Facebook adviser urges

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[ CBC | 2019-05-28 14:17:44 UTC ]
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Doctored video of US House Speaker Nancy Pelosi shows social media giants ill-prepared for 2020

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[ Stuff | 2019-05-25 05:42:55 UTC ]
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A doctored video of Nancy Pelosi shows social media giants ill-prepared for 2020

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[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
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