Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Online retailer Pages has launched today (9th May) selling only books by independent publishers... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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A US federal appeals court has questioned the reasoning behind a class-action lawsuit against Google over its effort to digitise millions of books, suggesting that many authors could benefit from the project. Continue reading at Stuff
[ Stuff | 2013-05-09 00:00:00 UTC ]
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Peter Gordon of Hong Kong's Chameleon Press and Jo Lusby of Penguin China talk discuss the developing English-language market for books in China. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
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(Reuters) - Canadian newspaper publishers Torstar Corp and Quebecor Inc delivered more bad news to investors on Wednesday, saying that cost cuts were failing to keep pace with an accelerating decline in print media revenue. Torstar sha ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-08 00:00:00 UTC ]
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This year's US Innovations Seminar of the International Association of STM Publishers focused on the impact of data mining, MOOCs and new author/researcher tools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-07 00:00:00 UTC ]
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Do extravagant stands at book fairs make a difference? Are they a mere splurge, or might they spark the interest of an investor or catch the eye of an author or agent? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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Headline is to publish a memoir from former England football manager Sven-Göran Eriksson.... Continue reading at The Bookseller
[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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Barnes & Noble is adding the Google Play store to HD versions of its Nook tablet, in a bid to counter slowing sales of its devices.Nook HD and Nook HD+ customers will be able to access over 700,000 Android apps and games, millions of songs and more, besides the Chrome browser, Gmail,... Continue reading at PC World
[ PC World | 2013-05-03 00:00:00 UTC ]
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HarperCollins 360 has been expanded to make US books available in the UK, with Karen Davies... Continue reading at The Bookseller
[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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The implications of Open Access for libraries will be debated in Westminster at an event hosted... Continue reading at The Bookseller
[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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This month's starred self-published titles include a novel about lesbian nuns in pre-WWII Germany and a memoir from the daughter of 1960s cult leaders, among others. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-02 00:00:00 UTC ]
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City and regional magazines have, in general, historically been slower to adopt the more cutting-edge digital strategies that their consumer and b-to-b media cousins have pursued. There are exceptions, but the gap between print and digital revenues is still much wider than in other parts of the... Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-02 00:00:00 UTC ]
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Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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HarperCollins and Quercus have become the latest publishers to sign the Publishing Equalities... Continue reading at The Bookseller
[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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Faber is to publish an account of being held hostage by Somali pirates written by Judith Tebbutt... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Looking to provide info to retailers, librarians, and consumers interested in its book-format comics, DC Comics is publishing the DC Entertainment Essential Graphic Novels and Chronology 2013, a 121-page reading guide and index to the publisher’s extensive backlist of collected and original... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device to access stories on the go. The app's audio component reads headlines and story summaries aloud and provides breaking news alerts. ... Continue reading at AdWeek
[ AdWeek | 2013-04-27 00:00:00 UTC ]
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Amina Alaoui Hachimi from the Moroccan publishing house Yanbow Al Kitab believes the internet is a viable gateway to entice North African children to read. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
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In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
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