Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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David Axelrod, former senior advisor to President Obama, is joining the list of one-time Obama administration officials who will be penning memoirs next year, Penguin Press has announced. David Axelrod, former senior advisor to President Obama, is joining the list of one-time Obama... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-10 00:00:00 UTC ]
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Barnes & Noble's PubIt! self-publishing conduit has been active for well over two years, but you'd be forgiven for overlooking it with that somewhat forgettable (if very emphatic) name. The company might just know what you're thinking, as it's giving the service a considerably more memorable... Continue reading at Engadget
[ Engadget | 2013-04-09 00:00:00 UTC ]
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HarperCollins Children's Books has acquired a previously unpublished Richard Scarry title... Continue reading at The Bookseller
[ The Bookseller | 2013-04-09 00:00:00 UTC ]
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At The Guardian, Alison Baverstock, author of the guide to self-publishing, The Naked Author, listed the ways in which self-publishing has changed the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-09 00:00:00 UTC ]
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A flurry of publishing activity has been prompted by the death of former prime minister... Continue reading at The Bookseller
[ The Bookseller | 2013-04-08 00:00:00 UTC ]
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#prime minister
HarperCollins imprint HarperPress will publish Margaret Thatcher’s autobiography as a... Continue reading at The Bookseller
[ The Bookseller | 2013-04-08 00:00:00 UTC ]
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Hannah Sheppard, creative director at IPR License, reminds self-publishers that getting the basics right are key when pursuing international rights deals. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-08 00:00:00 UTC ]
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Publishers breathed a sigh of relief last week as federal judge Richard Sullivan dealt a setback to any potential resale market for digital books. In a forceful ruling in Capitol Records v. ReDigi, Sullivan held that the doctrine of “first sale,” which allows consumers to redistribute lawfully... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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#e-book market
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The manga market may be smaller than it was five years ago, but a substantial fanbase remains. Publishers are optimistic that the decline has come to an end, that long-awaited digital initiatives are attracting readers, and that the manga market is stabilizing at a new, sustainable level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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The Association of Writers and Writing Programs annual conference (AWP) began decades ago as a meet-up for academic creative writing departments, students, and writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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Bronwyn Law-Viljoen, editor of Johannesburg’s inventive art books publisher Fourthwall, discusses how publishing on the periphery of the world can give you an edge. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
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The response of people to the sad news concerning Iain Banks, who announced he has terminal cancer, makes us realize how the book trade is like a huge, extended family. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
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Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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Non-fiction projects with an international reach are in high demand ahead of this year’s... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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Amazon and six US publishers have asked a US court to dismiss a lawsuit by three American... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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Discussions at this year's Leipzig Book Fair proved that ebooks and self publishing are gaining wider acceptance in Germany, and readers are more open to digitization. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Among the best, new self-published titles of March and April is The Beach at Herculaneum by Susan G. Muth, only the second title to win a BlueInk Best Book Award. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller
[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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Tribune Co. has promoted Kathy Thomson, president and chief operating officer of the Los Angeles Times, to the newly created position of chief operating officer of Tribune’s publishing division. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-02 00:00:00 UTC ]
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