Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Ed Nawotka examines the publishing industry's changing relationship with data and how that might or might not impact the way publishers acquire and sell books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Watch our Frankfurt Book Fair video interviews with Peter Usborne (Usborne Books), Bob Campbell (Wiley), Jamie Byng (Canongate), Richard Nash (Small Demons), and other leading figures in the publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Author of Morrissey Dr Gavin Hopps and former literary editor of The Times Erica Wagner, discuss the decision made by Penguin to classify Morrissey's new autobiography as a classic. Continue reading at BBC World
[ BBC World | 2013-10-11 00:00:00 UTC ]
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Merit trumped politics this year when modest, retiring, universally admired Canadian author Alice Munro received the Nobel Prize in Literature. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-11 00:00:00 UTC ]
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On the first day of the 2013 Frankfurt Book Fair, the Publishing Perspectives video team interviewed agents, publishers and organizers about their expectations for the near future of the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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In what is rumored to be a deal worth $500,000, Jennifer Brehl at HarperCollins’s William Morrow imprint bought North American rights to Tina Seskis’s novel, One Step Too Far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
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At the annual conference of the International STM Association just before the Frankfurt Book Fair, Jim Griffin advised publishers to get serious about exploiting the rights they own. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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The publishing industry is in the midst of a rapid, tech-fueled period of change, but what does that change mean for the future of the business? That was the question posed to an opening panel at the 2013 Frankfurt Book Fair: What Is a Publisher Now? Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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A new analysis of ISBN data by Bowker found that the number of self-published books in 2012 rose 59% over 2011, growing to over 391,000 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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In the wake of the government shutdown, Baltimore-based breathe bookstore café is offering a 10 percent discount to furloughed workers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-08 00:00:00 UTC ]
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To celebrate Children's Book Week, the charity Booktrust has compiled a list of 100 books that they say every child should read by the age of 14. BBC News asked some children what they thought. Continue reading at BBC News
[ BBC News | 2013-10-08 00:00:00 UTC ]
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The popular Tools of Change is no more, but in its place a more intimate digital conference--CONTEC--kicked off what Frankfurt v-p of conferences and entertainment & media Holger Volland said was going to be “a good mood” Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-08 00:00:00 UTC ]
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There is a revolution afoot in publishing, but it might not be what you think. As the print vs. digital battle continues to play out, self-publishing continues to gain momentum and influence in the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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The content on Scribd, the San–Francisco based startup that aims to create the digital library of the future, is available on a range of devices, from laptops to smartphones to tablets. But CEO Trip Adler tells Fast Company we won't be reading e–books in our hands in the future––they'll be... Continue reading at Fast Company
[ Fast Company | 2013-10-07 00:00:00 UTC ]
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The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Under one of the more comprehensive trade deals with a Chinese publishing house, S&S will distribute ebooks of a broad cross-section of Yilin Press’s Mandarin language titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
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Depending on whom you talk to, the foreign rights markets are rebounding, or are still in decline. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
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The editor of The Philadelphia Inquirer, William K. Marimow, was fired on Monday, according to a brief e-mail sent to staff members by the newspaper’s publisher. A Pulitzer Prize winner and former investigative jou ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-07 00:00:00 UTC ]
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The Publishers Weekly salary survey is back, and the publishing industry has undergone much change since we last conducted it, in the spring of 2010. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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