Google Officially Buys Admeld

Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Google’s sixth-largest purchase to date. “We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. We’ve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better,” Google’s head of display advertising, Neal Mohan, said in a company blog post Monday. “By combining Admeld’s services, expertise, and technology with Google’s offerings, we’re investing in what we hope will be an improved era of flexible ad management tools for major publishers.” Mohan added that after the acquisition, Admeld “will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers.” Continue reading at 'AdWeek'

[ AdWeek | 2011-06-14 00:00:00 UTC ]
News tagged with: #googles head #display advertising #neal mohan #ad networks #ad servers

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Dennis Buys Bimonthly Trivia Magazine Mental Floss

Felix Dennis has bought Mental Floss magazine. Dennis, founder of Maxim and owner and operator of The Week, is the chairman of Dennis Publishing. Mental Floss is a bimonthly trivia-based magazine founded by Will Pearson and Mangesh Hattikudurin, former students of Duke University, in 2000. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-14 00:00:00 UTC ]
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Google’s Algorithm Changes—Will You Notice?

Google’s algorithmic changes (which the search giant claims will effect 11.8 percent of queries) take aim at what it says are “low-quality sites—sites which are low-value add for users, copy content from other web sites or sites that are just not very useful. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Popular Science Offers a Peek behind the Apple, Google Subscription Plans

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[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Google c.e.o. title to John Murray

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[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Waterstone's parent buys stake in 'social bookselling' website

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[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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HarperCollins buys more Meerkat Madness

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[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Google introduces ebooks to Android market

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[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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W&N buys Joanna Lumley memoir

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[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Usborne buys Gym Stars series

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[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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HC buys children's trilogy

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[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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[ Betanews | 2011-02-17 00:00:00 UTC ]
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Google Announces Subscription Service

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[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
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Google Announces Payment System for Digital Content

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[ The New York Times | 2011-02-17 00:00:00 UTC ]
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The Pitfalls of E-Book Buying: What to Look Out for Before You Purchase

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[ PC World | 2011-02-11 00:00:00 UTC ]
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[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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HarperCollins buys Paul Merson memoir

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[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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[ Betanews | 2011-02-03 00:00:00 UTC ]
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[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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