Today in New York City's Bryant Park, 9-to-5ers, tourists and other passersby might notice that the magazines at the newsstand on the corner of 42nd Street and 6th Avenue look a bit different. Instead of Time, The Economist, The New York Times, The Wall Street Journal and People, they'll see titles like The Informationalist, The Manhattan Daily, Hussle and The Weekly Journal.While the covers closely mimic the design of more familiar publications, the subject matter seems pulled from Facebook feeds and Twitter streams, with headlines like "Toddler Fightclub," "Texas Now Recognized as Mexican State," "GOP Train Crash was a 'Deep State Assassination Attempt."All the headlines are pulled straight from the annals of the internet-- unsubstantiated, false stories that saw plenty of traction in the real world. They're all part of "The Fake News Stand," an activation created by TBWA/Chiat/Day New York for the Columbia Journalism Review that, ahead of the mid-term elections, seeks to call attention to the dangers of the misinformation we encounter in the media. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-10-30 00:00:00 UTC ]
Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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Isn't it ironic that tiny nuances of tax law can often cause colossal results out in the real world? It's one of those judgments that has rocked Europe after its highest court ruled that ebooks aren't actually goods at all. Currently, paper books so... Continue reading at Engadget
[ Engadget | 2015-03-05 00:00:00 UTC ]
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The graphic designers behind the new Diagon Alley theme park reveal how they translate the stuff of film and books into real-world magic.Hundreds of wannabe-magicians walk down a cobblestone street, lugging bags filled with wands, robes, and plush three-headed dogs. A dragon breathes fire atop a... Continue reading at Fast Company
[ Fast Company | 2014-07-23 00:00:00 UTC ]
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In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations --... Continue reading at Advertising Age
[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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