German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker pop-ups. G+J's ad blocking strategist Oliver Von Wersch, who has also played a major part in the forming of the global ad blocking coalition announced last week, talks through the process. The post German publisher Gruner + Jahr’s latest ad blocking tactic: Humor appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-19 00:00:00 UTC ]
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IPC Media appoints Evans as publisher of Marie Claire

IPC Media magazine Marie Claire has appointed Toby Evans as publisher, from his position as associate publisher on woman's weekly title Look. Continue reading at Media Week

[ Media Week | 2012-01-06 00:00:00 UTC ]
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B&N to shed publishing arm

American book chain Barnes & Noble is reportedly seeking bids for its publishing arm Sterling... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Barnes & Noble Shops Publisher

Barnes & Noble Inc. has put its Sterling Publishing business up for sale, say people familiar with the situation, signaling a likely end to its decades-long involvement in the publishing of its own books. Continue reading at AllThingsD

[ AllThingsD | 2012-01-05 00:00:00 UTC ]
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Publishers look to digital as physical sales slump £100m in 2011

Strong ebook sales over the festive period compensated for the decline in physical sales,... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Meredith Acquires FamilyFun Magazine from Disney Publishing Worldwide

Meredith Corporation is acquiring the assets of Disney Publishing Worldwide’s FamilyFun. Beginning in March 2012, FamilyFun and its associated special interest publications, as well as Toyhopper and other magazine apps, will be published by Meredith. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-04 00:00:00 UTC ]
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Digital Domain: For Libraries and Publishers, an E-Book Tug of War

E-books and audio books on the Web site of the New York Public Library. Publishers are waiting for an industrywide approach to e-lending to gel. Continue reading at The New York Times

[ The New York Times | 2011-12-25 00:00:00 UTC ]
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Wimpy Kid author files lawsuit against Zombie Kid publisher

Jeff Kinney, author of the Diary of a Wimpy Kid series, has filed a trademark lawsuit against... Continue reading at The Bookseller

[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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Publishers pick their wishes and misses of 2012

The Good Muslim, The Marriage Plot and Go the F**k to Sleep are among the books literary... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Faber to publish Cowell biography

Faber is to publish a "definitive" biography of entertainment mogul Simon Cowell by... Continue reading at The Bookseller

[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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Trend Report: Are paywalls the only way forward for online publishers?

It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading at Media Week

[ Media Week | 2011-12-14 00:00:00 UTC ]
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Bounce! prepares to increase publisher representation

Bounce! Sales & Marketing Ltd is to expand the number of publishers it represents following... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Hoffman Media to Cease Publishing Sandra Lee Semi-Homemade Magazine

Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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Mainstream to publish "street-smart" guide to single life

Mainstream has bought a book aimed at guiding modern single girls on their search for love, to be... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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HC and Canongate back Page's new publishing call

HarperCollins and Canongate have backed Fabers Stephen Pages calls for a new... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Apple, Book Publishers Face European Antitrust Probe

Apple's entry into the ebook business hasn't been a huge success, but it has still registered with European antitrust regulators. Continue reading at AllThingsD

[ AllThingsD | 2011-12-06 00:00:00 UTC ]
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Publishers bullish over digital future

More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Pioneering Library-Publisher Relations

Even in tense times, there is far more that unites publishers and libraries than divides them. And if one needs proof that librarians and publishers share common goals and can work together to mutual benefit, they need look no further than the career of Marcia Purcell, Random Houses v-p of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
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Regional Mag Publisher Looks to Resuscitate Local Newspaper Business with Weekly Offering

Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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