‘Game of Thrones’ finale sets an HBO record

The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly 20 million viewers tuned in to find out who would get to sit on the Uncomfortable Pointy Chair. According to Nielsen live-plus-same-day data, the 82-minute “Thrones” capper averaged 19.3 million total viewers, of whom 13.6 million, or 70 percent, watched the 9 p.m. EDT linear TV telecast. Streaming and an encore presentation that kicked off at 11:30 p.m. EDT accounted for the remainder of the ‘Thrones’ audience. While the traditional TV deliveries were sufficient to set a new HBO record—the previous high-water mark was set on Sept. 15, 2002, when the Season 4 premiere of “The Sopranos” (“For All Debts Public and Private”) scared up 13.4 million viewers—the turnout likely won’t earn the finale a spot on the list of the 100 most-watched programs of 2019. (The cutoff for that annual roster of TV’s top telecasts is around 14 million linear viewers.) In fact, when looking only at the linear TV audience, the “Thrones” swan song was out-rated by three episodes from CBS’s final season of “The Big Bang Theory,” including Thursday’s farewell hour. With an average draw of 18.5 million live-same-day viewers, the two-part “Big Bang” finale now stands as the year’s twentieth most-watched TV program. One statistic we likely won’t be privy to is the number of consumers who canceled their HBO subscriptions after the final credits rolled... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-20 20:41:27 UTC ]

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