Further Review: Budweiser's 'Puppy Love' Grabs the Pre-Super Bowl Crown

Yesterday we called the pre-Super Bowl for Doritos, but a lot can happen overnight when you put a Clydesdale and a bunch of Labrador puppies in the same ad. Therefore, upon further review, we're reversing the call: Budweiser's "Puppy Love" is champion the pre-Super Bowl champion, really crushing on all fronts: views, shares, tweets, likes, plus-ones and collective aaawwwws.As Ad Age associate publisher Abbey Klaassen finds out in her behind behind-the-scenes look at "Puppy Love," those puppies really did make friends with the Clydesdales.At this point, "Puppy Love" is clocking in at more than 23 million views and nearly 400,000 social shares -- and the video has barely been out three days. Visible Measures says the video grew from 12 million to more than 20 million views from 7 a.m. and 10 p.m. Thursday. But "Puppy Love" is the only one scaling fast: Hyundai climbed into the top-3 with its "Nice" campaign. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-01 00:00:00 UTC ]
News tagged with: #happen overnight #make friends #visible measures

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March’s Best Reviewed Nonfiction

Marilynne Robinson’s Reading Genesis, Tessa Hulls’ Feeding Ghosts, and Kristine S. Ervin’s Rabbit Heart all feature among the best reviewed fiction titles of the month Brought to you by Book Marks, Lit Hub’s home for book reviews. * 1. Reading Genesis by Marilynne Robinson (Farrar, Straus and... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-29 08:55:59 UTC ]
More news stories like this | News stories tagged with: #marilynne robinson #tessa hulls #feeding ghosts #book marks #lit hub #book reviews #fiction titles


Book Review: ‘Great Expectations,’ by Vinson Cunningham

Vinson Cunningham’s impressive debut novel finds a watchful campaign aide measuring his ambitions on the trail of a magnetic presidential candidate. Continue reading at The New York Times

[ The New York Times | 2024-03-12 09:00:38 UTC ]
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Book Review: ‘Victim,’ by Andrew Boryga

In Andrew Boryga’s debut novel, a young writer creates a career for himself by exaggerating, or sometimes completely manufacturing, stories of tragedy. Continue reading at The New York Times

[ The New York Times | 2024-03-09 10:00:20 UTC ]
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Leslie Jamison Writes A Different Kind of Love Story In “Splinters”

Leslie Jamison’s new memoir Splinters follows the aftermath of divorce and the awakening of motherhood, but it explores desire more than it does any kind of death. Jamison wants to make meaning, to connect, to love, to feel, to mother, to write, and to revise her life endlessly. There are losses... Continue reading at Electric Literature

[ Electric Literature | 2024-03-08 12:00:00 UTC ]
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Book Review: ‘The Enigma Girls,’ by Candace Fleming

Britain’s youngest code-breakers, brought to life in a new nonfiction book by Candace Fleming, were normal teenagers: playing pranks, attending dances. Continue reading at The New York Times

[ The New York Times | 2024-03-08 10:01:52 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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Book Review: ‘Slow Productivity,’ by Cal Newport

In his eighth book, the best-selling author Cal Newport offers life hacks for producing high-quality work while working less. Continue reading at The New York Times

[ The New York Times | 2024-03-06 10:03:11 UTC ]
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Book Review: ‘The House of Hidden Meanings,’ by RuPaul

Chronicling the high-heeled path to drag-queen superstardom, the new memoir also reveals a celebrity infatuated with his sense of a special destiny. Continue reading at The New York Times

[ The New York Times | 2024-03-05 10:00:18 UTC ]
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Audiobook Review: ‘Surely You Can’t Be Serious,’ by David Zucker, Jim Abrahams and Jerry Zucker

In the audiobook oral history “Surely You Can’t Be Serious: The True Story of ‘Airplane!,’” a cast of dozens fondly revisits a now-classic film. Continue reading at The New York Times

[ The New York Times | 2024-03-01 14:12:30 UTC ]
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Children’s Books In Italy: Pre-Bologna Statistics

Ahead of Bologna Children's Book Fair, Italian publishers release statistics on the 2024 Frankfurt guest of honor's children's book sector. The post Children’s Books In Italy: Pre-Bologna Statistics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-28 20:31:11 UTC ]
More news stories like this | News stories tagged with: #bologna children #post children #book fair #book sector #children's book


Book Review: ‘A Woman of Pleasure,’ by Kiyoko Murata

“A Woman of Pleasure,” Kiyoko Murata’s first novel to be translated into English, explores the world of sex work in early-20th-century Japan. Continue reading at The New York Times

[ The New York Times | 2024-02-26 10:00:14 UTC ]
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Audiobook Review: ‘My Name Is Barbra,’ by Barbra Streisand

In Streisand’s new audiobook recording for her chatty, brick-size memoir, “My Name Is Barbra,” the superlative diva adds a little freestyling. Continue reading at The New York Times

[ The New York Times | 2024-02-23 12:45:40 UTC ]
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Paris Booksellers Score a Pre-Olympics Win

A win for Paris booksellers, an adaptation of The Devil Wears Prada, and a reading list for fans of True Detective: Night Country. Continue reading at Book Riot

[ Book Riot | 2024-02-19 15:27:51 UTC ]
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If We Could All Feel God’s Love: PW Talks to Savannah Guthrie

The daytime TV star offers a collection of essays about faith, doubt, and "questions without answers" in her first book for adults, 'Mostly What God Does,' out this week from Thomas Nelson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-19 05:00:00 UTC ]
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‘God forbid that a dog should die’: when Goodreads reviews go bad

From cancelled books to ‘review bombing’, it might seem as though the website can make or break a career. But how influential is it really?Something dramatic happens on a social media platform every day. On Goodreads, the anachro­nistically designed website for logging, rating (out of five) and... Continue reading at The Guardian

[ The Guardian | 2024-02-17 09:00:10 UTC ]
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Book Review: ‘What Have We Here?,’ by Billy Dee Williams

His charming memoir “What Have We Here?” traces the path from a Harlem childhood to “Star Wars,” while lamenting the roles that never came his way. Continue reading at The New York Times

[ The New York Times | 2024-02-13 10:00:45 UTC ]
More news stories like this | News stories tagged with: #book review #star wars #memoir