Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Annette Thomas will take up role at Guardian and Observer parent company in MarchThe former head of one of the world’s largest specialist publishers has been appointed as the new chief executive of Guardian Media Group with a mission to ensure the business can continue to support “world-class... Continue reading at The Guardian
[ The Guardian | 2020-01-14 10:32:25 UTC ]
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Annette Thomas has been appointed as the Guardian Media Group's (GMG) new chief executive. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 05:08:54 UTC ]
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There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget
[ Engadget | 2020-01-13 18:43:00 UTC ]
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Candice Carty-Williams has joined the Guardian as a columnist, writing a weekly piece for the paper’s Review supplement about "literature in its many forms" Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 19:55:03 UTC ]
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This year’s Booker and Turner prizes tell us artists and even judges are repudiating the winner-takes-all award. It may be time to find new ways to celebrate the artsThe past year has been a curious one for cultural prizes. The Booker, when the judges failed to agree on a single winner, ended up... Continue reading at The Guardian
[ The Guardian | 2019-12-15 18:25:01 UTC ]
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On November 12, at the Pen Parentis Literary Salon in Lower Manhattan, I hear author Jimin Han say something I’ve never heard a writer admit before. “I didn’t really commit to being a writer until I had children,” Han says to a room of 20 or so writers, all of whom are parents. There is […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-06 09:47:14 UTC ]
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Caroline Criado Perez has triumphed to win the Financial Times and McKinsey & Company Business Book of the Year Award 2019 with her gender data gap book, Invisible Women (Chatto & Windus). Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 02:51:49 UTC ]
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The US experience of watching sport online should ring alarm bells for those who prize the Premier League’s ability to bring people togetherIn the late 1960s, the American author and tech seer Richard Brautigan wrote lyrically of “a cybernetic meadow / where mammals and computers / live together... Continue reading at The Guardian
[ The Guardian | 2019-12-02 18:49:42 UTC ]
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Edelweiss360 is a bookstore-to-consumer marketing tool that will allow booksellers to create and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-02 05:00:00 UTC ]
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By 2025, industry analyst firm IDC predicts that 30 percent of all data will be real-time. The avalanche of streaming data frameworks, libraries and processing engines has created a massive learning curve for developers. We spoke with Craig Blitz, product director of cloud native application... Continue reading at Betanews
[ Betanews | 2019-11-27 10:04:35 UTC ]
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Amazon has opened a storefront and publishing platform for people to buy and sell K-12 educational materials. People who create such resources can upload them for others to purchase. Continue reading at Engadget
[ Engadget | 2019-11-12 15:32:00 UTC ]
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Katharine Viner congratulates ‘wonderful’ arts writer who is already a vital contributor to the paperArifa Akbar has been appointed as the Guardian’s chief theatre critic. Akbar, who will take up the role in the new year, said she was “honoured, utterly thrilled and immensely excited” by the... Continue reading at The Guardian
[ The Guardian | 2019-11-08 10:52:21 UTC ]
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Oneworld is joining the Independent Alliance in March 2020, with Faber c.e.o. Stephen Page hailing the move as "a thrilling addition" to the organisation. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 21:09:18 UTC ]
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The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at Digiday
[ Digiday | 2019-11-04 05:01:40 UTC ]
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A curious account popped up in my Instagram feed this past August that put my ideas about the limits of lending libraries to the test. The account, @tlacuilobiblioteca, which advertises itself as a public lending library, announced a slate of obscure titles in Spanish and English up for grabs in... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-28 08:47:50 UTC ]
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Refinitiv, a risk and financial data provider that was once part of Thomson Reuters, is set to lay off more than 100 employees at its Eagan facility. The London-based company will terminate primarily IT-related positions starting in December 2019, according to a filing with Minnesota's... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-17 17:52:04 UTC ]
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In 2006, while visiting his daughter at Bard College, Steven Schragis didn't just attend the faculty's mini talks for parents; he came home with a plan for a company that would make continuing... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-10-17 11:30:00 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Bestselling YA author David Yoon's adult debut, a speculative thriller called 'Version Zero,' is generating major buzz in the run-up to next week's Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-08 04:00:00 UTC ]
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Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday
[ Digiday | 2019-10-04 04:00:07 UTC ]
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