Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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The University of South Florida has created a coronavirus-tracking map that shows users both the cases and deaths that occur from the virus spreading across the world. The tool was created by USF Libraries and the GIS unit of the digital heritage and humanities collections. It came to be after... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-26 11:30:43 UTC ]
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Feeling a little copped up and bored? Good news: The Harry Potter Alliance is hosting a virtual con today through Saturday, April 4th! Continue reading at Book Riot
[ Book Riot | 2020-03-23 18:14:12 UTC ]
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Scholastic UK has created a pre-order campaign for Suzanne Collins' Hunger Games prequel that it says could drive trade to indie bookshops during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 08:56:22 UTC ]
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Everyone’s favourite stormtrooper will be developing new movies with Netflix – one of several creators who have turned to enabling the work of othersToni Morrison knew a thing or two about stories. In 1994 she saw the “political correctness debate” as being about “the power to be able to define.... Continue reading at The Guardian
[ The Guardian | 2020-03-15 18:32:03 UTC ]
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Guardian Faber has netted a general history of women’s football by Suzanne Wrack, the Guardian’s women’s football correspondent. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 06:34:30 UTC ]
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Pan Macmillan has commissioned Financial Times lead writer Gavin Jackson to write Money in One Lesson: How it Works and Why. Continue reading at The Bookseller
[ The Bookseller | 2020-02-28 03:21:29 UTC ]
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HarperCollins Ireland, a new standalone publishing division, is being launched with Conor Nagle from Gill Books as its publisher. Continue reading at The Bookseller
[ The Bookseller | 2020-02-14 08:38:59 UTC ]
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'The Resisters,' Gish Jen's first novel in nine years, imagines a class-based dystopian United States. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-06 15:00:56 UTC ]
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The news publisher expects to launch at least eight new podcasts this year and figure out ways to work closely with streaming services such as Spotify. The post CNN is kicking off a podcast push with a Jeffrey Epstein series appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-22 05:01:11 UTC ]
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Annette Thomas will take up role at Guardian and Observer parent company in MarchThe former head of one of the world’s largest specialist publishers has been appointed as the new chief executive of Guardian Media Group with a mission to ensure the business can continue to support “world-class... Continue reading at The Guardian
[ The Guardian | 2020-01-14 10:32:25 UTC ]
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Annette Thomas has been appointed as the Guardian Media Group's (GMG) new chief executive. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 05:08:54 UTC ]
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There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget
[ Engadget | 2020-01-13 18:43:00 UTC ]
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Candice Carty-Williams has joined the Guardian as a columnist, writing a weekly piece for the paper’s Review supplement about "literature in its many forms" Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 19:55:03 UTC ]
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This year’s Booker and Turner prizes tell us artists and even judges are repudiating the winner-takes-all award. It may be time to find new ways to celebrate the artsThe past year has been a curious one for cultural prizes. The Booker, when the judges failed to agree on a single winner, ended up... Continue reading at The Guardian
[ The Guardian | 2019-12-15 18:25:01 UTC ]
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On November 12, at the Pen Parentis Literary Salon in Lower Manhattan, I hear author Jimin Han say something I’ve never heard a writer admit before. “I didn’t really commit to being a writer until I had children,” Han says to a room of 20 or so writers, all of whom are parents. There is […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-06 09:47:14 UTC ]
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Caroline Criado Perez has triumphed to win the Financial Times and McKinsey & Company Business Book of the Year Award 2019 with her gender data gap book, Invisible Women (Chatto & Windus). Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 02:51:49 UTC ]
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The US experience of watching sport online should ring alarm bells for those who prize the Premier League’s ability to bring people togetherIn the late 1960s, the American author and tech seer Richard Brautigan wrote lyrically of “a cybernetic meadow / where mammals and computers / live together... Continue reading at The Guardian
[ The Guardian | 2019-12-02 18:49:42 UTC ]
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Edelweiss360 is a bookstore-to-consumer marketing tool that will allow booksellers to create and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-02 05:00:00 UTC ]
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By 2025, industry analyst firm IDC predicts that 30 percent of all data will be real-time. The avalanche of streaming data frameworks, libraries and processing engines has created a massive learning curve for developers. We spoke with Craig Blitz, product director of cloud native application... Continue reading at Betanews
[ Betanews | 2019-11-27 10:04:35 UTC ]
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