Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Small publisher Stinging Fly Press will compete against the major houses for the £10,000... Continue reading at The Bookseller
[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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If you've ever been so embroiled in a chat or sharing splurge that you've been told to "take it off of Twitter," you now can -- sort of. Twitter co-creators Biz Stone and Ev Williams have launched Branch and Medium, two companion services that (naturally) use a Twitter sign-in but narrow the... Continue reading at Engadget
[ Engadget | 2012-08-16 00:00:00 UTC ]
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Guardian Books is to publish a title by the newspaper's columnist The Secret Footballer.... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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The Herald Sun, Australia´s favorite daily newspaper – read by 1.3 million Victorians every weekday – has selected WoodWing´s multi-channel publishing system Enterprise and its Digital Publishing ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-06 00:00:00 UTC ]
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The Guardian is launching an interactive map of the UK and Ireland’s bookshops in... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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#interactive map
Publishers have given sharply divided reactions to news released this morning (21st May... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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The Financial Times is preparing to kill off its iPad and iPhone app for good, signalling its final conversion from executable-app to web-app publishing. The news publisher launched a HTML5 web app and pulled its iOS app off iTunes Store in mid-2011 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-01 00:00:00 UTC ]
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Coming up first: A Metro-style Nook e-reader app for Windows 8 that will be available to U.S. and international users. Continue reading at PC World
[ PC World | 2012-04-30 00:00:00 UTC ]
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#international users
Profile Books is re-inventing the “choose your own adventure” genre for the digital... Continue reading at The Bookseller
[ The Bookseller | 2012-04-26 00:00:00 UTC ]
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On Wednesday morning (Apr. 18), ABC News’ senior White House correspondent Jake Tapper fell victim to one of the lesser-known perils of online publishing. Filing a story on a recent Romney campaign attack on President Obama (the Romney team dug up a quote from Obama’s memoir where the President... Continue reading at AdWeek
[ AdWeek | 2012-04-19 00:00:00 UTC ]
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Hot Keys Books has partnered with the Guardian to launch a new young person’s writing prize... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Fairfax Media is in exclusive talks to acquire the publisher of independent news and opinion website Business Spectator, Reuters says. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-04-10 00:00:00 UTC ]
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Last April Fools' Day, publishers from Time Inc. to the Washington Post Company sent fast-growing startup Zite an aggressive cease-and-desist letter. The publishers weren't joking, accusing Zite's app, a personalized news reader for the iPad and iPhone, of copyright infringement and calling it... Continue reading at Fast Company
[ Fast Company | 2012-04-04 00:00:00 UTC ]
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Agent Rowan Lawton is to join Eugenie Furniss in founding a new literary agency at management... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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In reckoning with her friend's suicide, the author pulls readers into that empty space where loss and grief reside.The Guardians: An Elegy Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
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An international alliance of publishers, including Cambridge University Press, Elsevier and... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Infinitas Learning, the UK subsidiary of academic publisher Nelson Thornes, has acquired academic... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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vjoon®, a leading provider of cross-media publishing platforms and a global Adobe Digital Publishing Suite (DPS) reseller, announces that vjoon customers such as Condé Nast, National Geographic, Reader’s Digest, Red Bull, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
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