FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
News tagged with: #hearst uk #providing access #ad inventory #programmatic buying #ad fraud #quality content

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Kevin Powers wins Guardian First Book Award

Author Kevin Powers wins the Guardian First Book Award for his 'unforgettable first novel' The Yellow Birds Continue reading at BBC News

[ BBC News | 2012-11-30 00:00:00 UTC ]
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Powers wins Guardian First Book Award

Former soldier Kevin Powers has won the £10,000 Guardian First Book Award for novel The... Continue reading at The Bookseller

[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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David Tebbutt Scholarship created

Faber and University College London (UCL) have launched a new scholarship in memory of Faber... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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A Dream Team Of Animators Creates The Ultimate Coloring Book

After volunteering at orphanages in Ghana, DreamWorks animators Rachel Tiep-Daniels and Margaret Wuller created the "Picture Book Project," which harnesses the work of talented artists to both inspire children, and raise money for them. The Picture Book Project Foundation is an effort to... Continue reading at Fast Company

[ Fast Company | 2012-11-12 00:00:00 UTC ]
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Five debuts up for Guardian prize

Mumbai's slums, the Iraq war and the fall of Colonel Gaddafi are among the subjects covered by the five titles up for the 2012 Guardian First Book Award. Continue reading at BBC News

[ BBC News | 2012-11-08 00:00:00 UTC ]
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Hudson on Guardian First Book shortlist

Kerry Hudson's debut for Chatto has scored a second prize shortlisting in a week, with a... Continue reading at The Bookseller

[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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Pearson denies FT sale

Pearson has denied reports that it is about to sell off the Financial Times, with a spokesperson... Continue reading at The Bookseller

[ The Bookseller | 2012-11-07 00:00:00 UTC ]
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New Women-Only Literary Prizes Created in Australia and Canada

Women-only literary prizes have been created in both Canada and Australia to help balance the attention given to work by male authors vs. female authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-07 00:00:00 UTC ]
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Cottrell Boyce wins Guardian Children's Fiction Prize

Frank Cottrell Boyce’s The Unforgotten Coat, published by Walker, has won the 2012 Guardian... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Indiebound creates indie recommendation site

The Booksellers Association’s IndieBound scheme is creating a consumer-facing website of... Continue reading at The Bookseller

[ The Bookseller | 2012-10-17 00:00:00 UTC ]
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Morris Publishing Creating New Digital Marketing Division

Morris Publishing Group is establishing a partnership with the local digital marketing team of magazine and newspaper publishing firm Hearst. Morris announced today that it reached an agreement with LocalEdge, a Hearst Media Services company, to re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
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Guardian First Book longlist announced

Small publisher Stinging Fly Press will compete against the major houses for the £10,000... Continue reading at The Bookseller

[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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Twitter founders create Branch and Medium to keep the conversations, collections flowing

If you've ever been so embroiled in a chat or sharing splurge that you've been told to "take it off of Twitter," you now can -- sort of. Twitter co-creators Biz Stone and Ev Williams have launched Branch and Medium, two companion services that (naturally) use a Twitter sign-in but narrow the... Continue reading at Engadget

[ Engadget | 2012-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #collaborative efforts #static collection

Guardian Books to publish Secret Footballer

Guardian Books is to publish a title by the newspaper's columnist The Secret Footballer.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Australian Daily Herald Sun Launches Hybrid iPad App, Created With WoodWing

The Herald Sun, Australia&acute;s favorite daily newspaper &ndash; read by 1.3 million Victorians every weekday &ndash; has selected WoodWing&acute;s multi-channel publishing system Enterprise and its Digital Publishing ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-06 00:00:00 UTC ]
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Guardian launches multimedia bookshop map

The Guardian is launching an interactive map of the UK and Ireland’s bookshops in... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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Shock as trade absorbs Waterstones/Amazon alliance

Publishers have given sharply divided reactions to news released this morning (21st May... Continue reading at The Bookseller

[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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Guardian and Sainsbury's team up in HCB campaign

A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at The Bookseller

[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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Web Journey Complete, FT Switching Off iOS App

The Financial Times is preparing to kill off its iPad and iPhone app for good, signalling its final conversion from executable-app to web-app publishing. The news publisher launched a HTML5 web app and pulled its iOS app off iTunes Store in mid-2011 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #itunes store #iphone app #ios app