FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
News tagged with: #hearst uk #providing access #ad inventory #programmatic buying #ad fraud #quality content

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Chatto scores three on Guardian First Book Award longlist

Vintage imprint Chatto & Windus has scored three nominations for the Guardian First Book... Continue reading at The Bookseller

[ The Bookseller | 2013-08-23 00:00:00 UTC ]
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C&R joins Independent Alliance

Constable & Robinson has joined the Independent Alliance, the coalition of independent... Continue reading at The Bookseller

[ The Bookseller | 2013-08-05 00:00:00 UTC ]
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How Design Legend Irving Harper Created The Herman Miller Logo

In 1946, Harper, responsible for creating the iconic Marshmallow sofa, designed the logo that the company uses to this day. [Editor’s note: The following is republished from WHY, a new digital platform from Herman Miller.] Imagining a sheet of paper as a building site will give you a good... Continue reading at Fast Company

[ Fast Company | 2013-07-19 00:00:00 UTC ]
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Guardian Journalist to Write Book on Surveillance

Glenn Greenwald, the journalist who first reported on a trove of classified documents leaked by Edward J. Snowden, will write a book about National Security Agency surveillance, his publisher announced on Wednesday. Mr. Greenwald’s articles ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publisher announced #guardian journalist #write book


Amazon creates a new comic books imprint

The imprint, titled Jet City Comics, released its first title, a work named 'Symposium #1," on July 9. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-12 00:00:00 UTC ]
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Creating A Digital Library A Bookless Students

This Kickstarter tries to answer the question of why--in a world of digital media--kids in the developing world don’t have access to books. When Rebecca McDonald moved to Haiti after the 2010 earthquake, she wasn’t a career humanitarian. Her most recent job was overseeing construction... Continue reading at Fast Company

[ Fast Company | 2013-06-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public works #digital library


Reuters Social Media Editor Joins Circa

Anthony De Rosa, social media editor for Reuters, is joining quick-hit mobile news curator Circa as Editor-in-Chief. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
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NYT Is Open For Programmatic Business - 'Issues' Remain

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Random House creates online narrative game

Random House is launching a debut author with a new free-to-play online narrative game, Black... Continue reading at The Bookseller

[ The Bookseller | 2013-04-12 00:00:00 UTC ]
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Barnes & Noble creates a new self-publishing service

Nook Press gives authors up to 65 percent of their revenue and allows them to sell their titles anywhere. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-04-10 00:00:00 UTC ]
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Medium's New Collaborative Publishing Feature Encourages Authors To Create Better Things, Together

Medium's hypothesis has always been that people create better things when they work together. The publishing platform's newest tool helps its authors do just that. Biz Stone and Ev Williams' founding mantra for Medium, the publishing platform they launched last August, was, "People create... Continue reading at Fast Company

[ Fast Company | 2013-04-10 00:00:00 UTC ]
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Creating a Common Language for Cross-Cultural Kid’s Book Collaboration

An American and an Italian crossed the language barrier to produce a gorgeous new children's book, Jemmy Button, along with a common language of creative co-production. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
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The FT Has “Crossed Over” to Become a Digital Business — but Can Anyone Else Replicate that Feat?

A new profile of the Financial Times is the latest piece to hold up the company as a model for traditional publishers that want to create a digital-era business. It sounds great, but it’s not very realistic. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-19 00:00:00 UTC ]
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Andrew Lownie creates own e-imprint

The Andrew Lownie Literary Agency has become the latest to set up an in-house digital and p.o.d.... Continue reading at The Bookseller

[ The Bookseller | 2013-02-15 00:00:00 UTC ]
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CREATe centre to research digital copyright

A new research centre at Glasgow university will examine "the changing nature of... Continue reading at The Bookseller

[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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Aurum Publishing Group created

The group title under which the combined lists of Frances Lincoln, Aurum Press, Jacqui Small,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Amazon-Owned Audible Will Sponsor Much of the Guardian's Book Content

Newspapers’ books coverage is even less profitable than newspapers overall, and many book review sections are shrinking or disappearing completely. In an attempt to subsidize such coverage, the Guardian has partnered with the Amazon-owned d ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book content #books coverage #amazon-owned audible


Guardian partners with Audible

The Guardian has partnered with Amazon-owned Audible to provide a free audio edition of its... Continue reading at The Bookseller

[ The Bookseller | 2012-12-18 00:00:00 UTC ]
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How Frankfurt is Helping to Create a Magreb Publishing Community

Nacéra Khiat of Algeria's Editions Sedia discusses how training in Casablanca by the Frankfurt Book Fair has brought together disparate publishers from across the Magreb. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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