Watch highlights from the opening panel session at the Changing Media Summit 2015 Speaking at the Guardian Changing Media Summit 2015, a panel of leaders from Hearst Magazines, the Financial Times, Guardian News & Media, Johnston Press and FremantleMedia, describe how their businesses are responding to a decade of digital disruption. You can read a summary of the session here. Watch the full session, and all other 2015 Changing Media Summit sessions, at our live stream archive here. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
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Turning roadblocks into building blocks—that, and sheer determination—drives India’s digital solutions industry, where obstacles to achieving speedier, smarter, more secure, and seamless workflows to meet publishing demands are many and varied. Making challenges into solutions, embracing new... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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With plans for multiplatform development to follow, the allegorical fantasy writings of Italian author Roberto Ricci are coming first to television. The post Finnish Digital Media Fund IPR.VC Backs Development of YA Book Series for Television appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
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A few months ago Facebook implemented a big change in its algorithm that impacted what kind of content it would surface to users. In a move that sent shivers down the spines of media professionals, Facebook said it would de-prioritize publisher content in favor of posts between connections. For... Continue reading at Fast Company
[ Fast Company | 2018-03-30 00:00:00 UTC ]
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Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. The post Why media companies are shifting their attention from Facebook to YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-14 00:00:00 UTC ]
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News Corp Australia, Fairfax Media, Macquarie Media, the ABC and the Seven and Nine networks line up with publisher BauerMajor Australian media companies have lined up with the magazine publisher Bauer in its appeal against the record amount of damages awarded to actor Rebel Wilson last year.The... Continue reading at The Guardian
[ The Guardian | 2018-02-26 00:00:00 UTC ]
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As one of the earliest style publishers to successfully marry editorial content to e-commerce, Clique Brands Inc. -- formerly Clique Media Group -- is focused on continuing to find new ways to use digital to strengthen this relationship. We caught up with co-founder Katherine Power to share some... Continue reading at Digiday
[ Digiday | 2018-02-13 00:00:00 UTC ]
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In this week’s Rundown: Distributed media still isn't pulling in big bucks for publishers, and why Vice Media's revenue woes could be a setback for digital media hopefuls. The post The Rundown: Vice is a headwind for digital media hopefuls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Mark Zuckerberg says he wants to ensure Facebook is good for people’s wellbeing – but its business model remains unalteredWhen Facebook announced it was tuning out publishers and brands to focus on friends, family and “meaningful interactions”, my immediate response was relief. I desperately... Continue reading at The Guardian
[ The Guardian | 2018-01-15 00:00:00 UTC ]
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Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video. To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds. The team found its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-26 00:00:00 UTC ]
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Facebook Thursday announced a change to its News Feed ranking that will benefit pages that post videos with strong repeat viewership, as well as some new ways for larger publishers to monetize their videos. In a blog post, product management director Maria Angelidou-Smith and product manager... Continue reading at AdWeek
[ AdWeek | 2017-12-15 00:00:00 UTC ]
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Publishers including BuzzFeed and Mashable hit a wall, a sign that digital media can't live on advertising alone. The post The pivot to reality for digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-20 00:00:00 UTC ]
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Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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VideoPad Video Editor is an affordable, entry-level video editing application that’s particularly powerful for creators who want to publish their videos to YouTube or Facebook. It’s easy to use, and it makes the workflow of social publishing much easier than it is in some other apps.The social... Continue reading at PC World
[ PC World | 2017-09-18 00:00:00 UTC ]
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Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital's paradigm may be forced to become interruptive. This could mean a massive... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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