Facebook defends itselfWhen companies place job ads on Facebook and target them to younger users, is that ageist? Non-profit news organization ProPublica and The New York Times just raised concerns about the issue, adding that Amazon, Verizon, Goldman Sachs and Facebook itself use that practice; ProPublica quotes an employment expert who says doing so is "blatantly unlawful." As Ad Age's Garett Sloane writes, Facebook says it's doing nothing wrong here. "These individual ads are part of broader-based recruitment efforts designed to reach all ages," Rob Goldman, VP of ads at Facebook, said in a post. He compares that to how it's "OK to run employment ads in magazines and on TV shows targeted at younger or older people." He says that some companies may be actively looking for retirees, for example.Perhaps one reason that the New York Times-ProPublica report is getting traction is because it taps into the anxieties so many older workers feel. Silicon Valley, and quite a few industries, are youth-obsessed. Remember when Facebook's Mark Zuckerberg said in 2007 that "young people are just smarter"? The median age of a Facebook employee, according to data from Statista, is 28. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-22 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended June 1, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Judge Denise Cote adopted a proposed schedule for Apple’s Damages trial, officially moving the trial from July 14 to August 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Patterson criticized Amazon's practices while accepting an award for being an Indie Champion at Book Expo America. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
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Under the new proposed schedule, the trial would now begin August 25 at the earliest. The move comes After Apple lost its emergency appeal to stay the proceedings last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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All that hard work promoting The Fault in Our Stars—which started three years ago with John Green signing pages to be bound into the 150,000 copies of the novel’s first print run from Dutton—has paid off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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Reduced or zero rates of VAT should be removed from physical books to create a single rate across... Continue reading at The Bookseller
[ The Bookseller | 2014-05-29 00:00:00 UTC ]
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Snapchat’s CEO Evan Spiegel has apologized after a series of emails from his college days revealed insensitive statements regarding women. Gawker’s Valleywag published Spiegel’s e-mails from when he was a fraternity brother at Kappa Sigma at Stanford, a notoriously wild house that got kicked off... Continue reading at AdWeek
[ AdWeek | 2014-05-29 00:00:00 UTC ]
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Five years ago, writer Eula Biss, pregnant for the first time, decided to research the controversial topic of vaccinations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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It all began, Emily St. John Mandel says, when she “thought it would be interesting to write about the life of an actor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Amazon has said a bitter dispute with publisher Hachette, which has led to a block on pre-orders, will not be resolved soon. Continue reading at BBC World
[ BBC World | 2014-05-28 00:00:00 UTC ]
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U.S attorneys argued that evidence of a price-fixing agreement was "overwhelming," and that Apple has identified "no sound reason" to reject Cote's finding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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A Christian self-publisher will acquire a PR firm to enhance its services to authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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PW catches up with the editor of "The Harry Quebert Affair," John Siciliano, to discuss high expectations, the difficulty of importing blockbusters and the fact that, occasionally, something French can be fun. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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In a letter sent by the AAR to Amazon, which PW has obtained, the organization says it "deplores any attempt by any party that would seek to injure and punish innocent authors...in order to pursue its position in a business dispute." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
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While Amazon slow-tracks HBG titles, at least one chain is stepping up HBG's presence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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David Fishman is taking over as CEO of TV Guide Magazine after current chief exec Jack Kliger resigned Wednesday. The "planned transition" comes just six months after Fishman and Kliger were named COO and CEO, respectively, by the magazine's ownership group, OpenGate Capital. Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-09 00:00:00 UTC ]
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Apple attorneys argue that sending the matter to the Second Circuit would “save judicial resources by potentially avoiding the need for a costly trial.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Despite the best guesses of b-to-b publishing CEOs, print revenue isn't going away and digital dollars aren't stacking up as fast as they thought (or, maybe, hoped) they would. Print advertising still accounted for more than half (52.5 percent) of total revenue last year for the 100-plus... Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-02 00:00:00 UTC ]
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In a blistering opposition motion, 33 state attorneys have made their feelings known to the Second Circuit: Apple, they say, is blatantly stonewalling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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