Forbes Media looks to sell company

Forbes Media LLC, the closely held publisher founded by the family of former U.S. presidential candidate Steve Forbes, is exploring a sale after getting interest from potential buyers.The New York-based publisher of 96-year-old Forbes magazine and Forbes.com is working with Deutsche Bank AG on the sale, according to a memo sent to the company's employees from CEO Mike Perlis.Forbes expects at least $400 million in the sale, said a person familiar with the matter. The company isn't likely to fetch more than $200 million, another person said, asking not to be identified as the information is private.Magazine publishers are selling storied brands as they struggle with declines in advertising revenue and circulation amid competition from the Internet. Newsweek, the 80-year-old publication, was sold to IBT Media in August by IAC/InterActiveCorp, and McGraw-Hill Cos. sold Businessweek, which was founded in 1929, to Bloomberg LP in 2009. Maxim magazine, the bawdy men's title, was sold to Darden Media Group by its creditors in September.Forbes has turned to its digital business for growth recently. This year is expected to be the company's best in the last six, Mr. Perlis wrote in the memo, crediting digital, licensing and conference revenue for the success. Digital revenues are expected to increase more than 25% by the end of the year, he wrote.Editions of the magazine are published in Asia and Europe. In the U.S., advertising sales were $275 million last year, down 19% since... Continue reading at 'Crains New York'

[ Crains New York | 2013-11-15 00:00:00 UTC ]
News tagged with: #mcgraw-hill cos #bloomberg lp #digital business #digital revenues #advertising sales

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