Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting readers, according to Chris Mitchell, VP-publisher at GQ, part of Conde Nast.The 57 will be tapped to help amplify marketing campaigns through their own social media feeds, by producing custom content for GQ and their own websites, and by appearing in print ads, according to Mr. Mitchell. Four men from the GQ57, for instance, are slated to appear in a custom advertising campaign for retailer Express in GQ's September issue. The campaign includes print pages as well as an extensive digital component, with an interactive shoppable mosaic, display ad units and video interstitials.The GQ57 includes Blake Scott, a style blogger with more than 100,000 followers on Instagram; Tyler Stewart, who oversees the popular Tumblr I Wear Cool Socks; and Sabir M. Peele, founder and creative director of the popular blog Men's Style Pro. (He was also named one of America's best-dressed real men by GQ rival Esquire.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
News tagged with:
#conde nast
#september issue
#creative director
As many as 1,393 stands representing 470 exhibitors were at the 2023 Taipei International Book Exhibition, from 33 nations. By Porter Anderson, Editor-in-Chief | @Porter_Anderson See also: Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers Interview: Taipei International Book Fair’s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 16:42:45 UTC ]
More news stories like this | News stories tagged with:
#porter anderson
#naomi bacon
#31st edition
#editor-in-chief @porter_anderson
Agent Jeffrey Hermann argues that changing a book based on a sensitivity read can make it less authentic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#sensitivity readers
#book based
Unlike Kindles, Kobo e-readers don’t have generic screensavers appear on screen when in standby mode. Not by default. Even on more premium models like the Kobo Libra 2 and Kobo Sage, your only options are your current book’s cover or a blank screen that says “Sleeping.” Fortunately, if... Continue reading at PC World
[ PC World | 2023-01-27 17:00:00 UTC ]
More news stories like this | News stories tagged with:
#free program
#book covers
#current read
#book cover
Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#kamala harris
#book publishing
#company launched
#hachette books
#literally made
#amazon prime
#hachette
We spoke with four educators about the ways they help turn reluctant readers into readers—and, hopefully, lifelong readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#lifelong readers
Amazon is selling the 2022 Kindle Kids at a discount for the first time since it was released in September last year. The e-reader is currently on sale for $85 or $35 less than its retail price of $120. If your child wants a device with a bigger screen, though, the Kindle Paperwhite for Kids is... Continue reading at Engadget
[ Engadget | 2023-01-20 12:40:21 UTC ]
More news stories like this | News stories tagged with:
#year-long subscription
#buy kindle
#single charge
#night reading
#finally put
#6-inch display
#8-inch screen
#buying advice
#follow @engadgetdeals
#kindle
Visnick will helm U.S. operations and drive growth for the 25-year-old graphic novel and manga brand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#drive growth
#manga
#graphic novel
The British Academy Book Prize for Global Cultural Understanding will name its winner in October. Publishers are submitting now. The post Charles Tripp Chairs the British Academy’s £25,000 Book Prize Jury appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-17 04:15:36 UTC ]
More news stories like this | News stories tagged with:
#british academy
#book prize
Views range from sympathy for the Sussexes in light of treatment by royals and tabloids, to regarding them as being ‘as entitled as the others’Prince Harry’s tell-all autobiography has become the UK’s fastest-selling nonfiction book ever. The memoir has been controversial, with Harry making... Continue reading at The Guardian
[ The Guardian | 2023-01-13 12:09:22 UTC ]
More news stories like this | News stories tagged with:
#prince harry
#royal family
#memoir
#nonfiction book
After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#stores planned
If you're reading Prince Harry's memoir 'Spare' and wondering what a biro is, here's a master list of the schools, nicknames and body parts you need to know. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-12 00:41:17 UTC ]
More news stories like this | News stories tagged with:
#memoir
Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-09 09:50:53 UTC ]
More news stories like this | News stories tagged with:
#emerging stories
#emergence magazine
#online publication
#sacred connection
#narrated essays
Her Denver bookstore, the Tattered Cover, was among the country’s best, and she often found herself in the midst of First Amendment fights. Continue reading at The New York Times
[ The New York Times | 2023-01-07 20:10:30 UTC ]
More news stories like this | News stories tagged with:
#joyce meskis
#tattered cover
#bookseller
Filippo Bernardini impersonated agents and publishers to obtain works from writers including Atwood, McEwan and RooneyAn Italian man has admitted to stealing more than 1,000 unpublished manuscripts, including from distinguished authors, solving a mystery that had puzzled the literary world for... Continue reading at The Guardian
[ The Guardian | 2023-01-07 10:51:29 UTC ]
More news stories like this | News stories tagged with:
#filippo bernardini
#pleaded guilty
#wire fraud
#literary world
Before you publish, consider getting some feedback on your work through beta readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this |
Apple and Google’s AI turn in a booming market may sound less than human and raise the ire of voiceover actors, but it has cost benefits For the first few seconds, the narrator of Kristen Ethridge’s new romance audiobook, Shelter from the Storm, sounds like a human being. The voice is light and... Continue reading at The Guardian
[ The Guardian | 2023-01-05 06:41:18 UTC ]
More news stories like this | News stories tagged with:
#audiobook narrator
#voiceover actors
#audiobook
Stan Lee deserves his place in the pantheon of great pop culture architects, but his Marvel characters did more than just entertain – they actively fought against prejudice. Continue reading at The Conversation
[ The Conversation | 2022-12-27 09:02:59 UTC ]
More news stories like this | News stories tagged with:
#stan lee
#comic book
“Thomas Pynchon is a young writer, just twenty, who has previously published fiction in Epoch. He is a Cornell graduate and now lives in Seattle.” Writers know that the time between when a piece is accepted by a literary magazine and when it is actually published can be rather protracted—my... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-21 09:53:25 UTC ]
More news stories like this | News stories tagged with:
#big names
#thomas pynchon
#young writer
#literary magazine
Amazon is discontinuing its print textbook rental program, and will phase out print and digital magazine and newspaper subscriptions as well, though some magazines and newspapers will remain available through Kindle Unlimited. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital magazine
#kindle unlimited
#kindle
The Aspen Words Literary Prize 2023 longlist includes seven fiction debuts and five short-story collections. The post The $35,000 Aspen Words Literary Prize Names Its 2023 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-12 20:25:30 UTC ]
More news stories like this | News stories tagged with:
#short-story collections
#literary prize