Focus on Data Analytics Wins Over Gut Feeling Management at Croatia’s 24sata

Croatia’s largest news publisher was an old-school newspaper organisation where “mad men” pulled all the decision strings, relying on “senior Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-07-18 18:30:52 UTC ]

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Google Rolls Out New Tools for Publishers

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. “Before now, it’s been difficult for publishers to manage all their video and mobile ad space from a single ad server—the... Continue reading at AdWeek

[ AdWeek | 2011-09-16 00:00:00 UTC ]
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