Flipboard Is Debuting a Swipeable 'Promoted Roundup' Ad That Looks Like Instagram Carousel

Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story similar to editorial content on Flipboard. Beneath it will be several stories that users can scroll through horizontally to see if anything is worth reading. For the launch, Sony is buying the Promoted Roundup ads to promote Alpha Universe—Sony's branded camera website that includes info about gear, lighting and shooting styles that help in part help raise awareness for its product series of mirrorless cameras. She said the latest unit helps Sony reach users beyond its website by targeting stories to the photography and tech channels on the app. According to Flipboard CEO Mike McCue, as carousel units become more common, tests have shown the users have gotten used to swiping rather than flipping through content by interacting with similar formats on platforms such as Instagram and Twitter. McCue said he sees the formats as "print layouts but modernized." "We've given it our own spin by maintaining this paginated experience so that we can have that edge-to-edge immersive experience," he told Adweek. "So when it's multiple items on a screen at a time, it's a clear package. It's a very clear package, so when you want to move on from that package, you just flip up." Sephora will... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-09 00:00:00 UTC ]
News tagged with: #united airlines #mobile experience #sold programmatically #sold directly #single piece

Other Publishing stories related to: 'Flipboard Is Debuting a Swipeable 'Promoted Roundup' Ad That Looks Like Instagram Carousel'

Promotions at Profile

Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 13:10 Profile Books has promoted five members of staff. Valentina Zanca and Anna-Marie Fitzgerald both become publicity managers, Niamh Murray becomes marketing director, Michael Bhaskar is promoted to digital publishing director... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity managers #marketing director #michael bhaskar #andrew franklin

Little, Brown splashes out on Irish debut

Written By: Charlotte Williams Publication Date: Wed, 20/04/2011 - 15:48 Little, Brown has become the latest publisher to sign a hefty advance for a debut novel, snapping up two novels by debut Irish writer Kathleen MacMahon for £600,000. C.e.o. Ursula MacKenzie pre-empted world English... Continue reading at The Bookseller

[ The Bookseller | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #irish debut #latest publisher

Picador pre-empts two debuts

Written By: Charlotte Williams Publication Date: Tue, 19/04/2011 - 15:28 Picador has pre-empted on two novels by debut fiction authors, one a literary thriller set in the diving world, and the other following a fictional 1930s Hollywood star. Publisher Paul Baggaley acquired UK and... Continue reading at The Bookseller

[ The Bookseller | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picador pre-empts #howard cunnell #patrick walsh #conville walsh #title focuses

New Adweek Debuts With Dramatically Overhauled Design, Edit Approach

The new Adweek debuts this week with a letter from editorial director Michael Wolff promising that this "is not your father's trade magazine." The brand--which merges sister titles Brandweek and Mediaweek--boasts a new look in print (with a redesign from storied magazine designers Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade magazine

'Los Angeles Review of Books' Debuts Preview Site

In the first step of a two-phase launch, the long-awaited Los Angeles Review of Books has debuted its preview site at lareviewofbooks.org with essays and reviews by Ben Ehrenreich, Geoff Nicholson, Jane Smiley, Jefferson Hunter, and Richard Prince. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jane smiley

IAB Reports 2010 Internet Ad Revenues Up Almost 15 Percent

The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Amazon to Release Ad-Subsidized Kindle for $114 [eMoney]

Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD

[ AllThingsD | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle e-reader #barnes noble #wi-fi version #procter gamble

BusinessWeek Sees First Quarter Upswing in Ad Pages

Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publisher’s Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011’s first quarter, compared to 2010’s first quarter. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #bloomberg businessweek #figures released #ad sales

Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

The Publisher’s Information Bureau (PIB) reported overall growth for magazine ad sales for 2011’s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Shelley becomes publisher amid LB promotions

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing imprints #design department #david kent

Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american cities #follow trends #cookbook authors

Shelley up in Little, Brown promotions

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing imprints #design department #david kent

Virago acquired debut from Frances Greenslade

Written By: Bookseller Staff Publication Date: Tue, 29/03/2011 - 21:39 Virago has acquired a debut novel by Canadian author Frances Greenslade, pre-empting the title within 24 hours. Publisher Lennie Goodings acquired UK and Commonwealth rights (excluding Canada) through Bill Hamilton at A M... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frances greenslade #bill hamilton #denise bukowski #northern canada #father dies #mother disappears

Virago acquires debut from Frances Greenslade

Written By: Bookseller Staff Publication Date: Tue, 29/03/2011 - 21:39 Virago has acquired a debut novel by Canadian author Frances Greenslade, pre-empting the title within 24 hours. Publisher Lennie Goodings acquired UK and Commonwealth rights (excluding Canada) through Bill Hamilton at A M... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frances greenslade #bill hamilton #denise bukowski #northern canada #father dies #mother disappears

Hearst promotes NatMag's Simon Horne to CFO role

Hearst has promoted Simon Horne, currently chief financial officer and general manager of NatMag, to the newly created role of CFO, general manager and senior vice-president, at Hearst Magazines International. Continue reading at Media Week

[ Media Week | 2011-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #senior vice-president

RHCB acquires Simon Mayo debut

Written By: Charlotte Williams Publication Date: Fri, 25/03/2011 - 11:55 Random House Children's Books has acquired a debut children's novel by BBC Radio 2 presenter Simon Mayo. Editorial director Kelly Hurst acquired world all language rights in the two-book deal through Sam Copeland at... Continue reading at The Bookseller

[ The Bookseller | 2011-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut children #language rights #sam copeland #dangerous places #periodic table

Transworld signs three from debut author Lamb

Written By: Charlotte Williams Publication Date: Tue, 22/03/2011 - 08:30 Transworld has acquired three novels by debut author Victoria Lamb, all set in the time of Elizabeth I's reign. Publishing director Selina Walker bought world rights in the trilogy from agent Luigi Bonomi, and will... Continue reading at The Bookseller

[ The Bookseller | 2011-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #transworld signs

Mulholland Books acquires debut by "Saw" writers

Written By: Charlotte Williams Publication Date: Wed, 16/03/2011 - 09:04 Hodder thriller imprint Mulholland Books has acquired a fiction debut by "Saw" writers Patrick Melton and Marcus Dunstan, and author, screenwriter and illustrator Stephen Romano. Editor Ruth Tross bought British... Continue reading at The Bookseller

[ The Bookseller | 2011-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction debut #european rights #nancy wiese

Hardback fiction added to UK's shopping basket

Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Hearst Magazines is 2010 Group Publisher's Ad-Page Champ

With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad-page champ #magazine apps #print advertising #magazine brands