Finding the Right Role for Trade Paperbacks

The trade paperback format lost some ground to ebooks through the first nine months of 2011, according to Bowker Market Research, but it remained the most popular print category. Still, the question being asked is what consumer segment the trade paperback is serving in a time when ebooks often capture readers looking for the things paperbacks used to offer: a lower price point and a light-weight alternative to hardcovers. Although publishers remain committed to the format, many agents say the biggest shift, and the most damning, has been the demise of Borders. A number of agents PW spoke to said that with Borders gone—all agreed that one of the things Borders did best was sell literary fiction in trade paperback—the barriers to bringing a title out in trade paperback are higher than ever. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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