The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop battling the tide.The company will sell its direct sales, or "content marketing" business, to LIN Media for an undisclosed amount and focus entirely on its programmatic business."As a venture backed company, it's always a difficult decision to sell a business, but you want to do the right thing for the people and the partners that got you to where you are and I think this does that," said John Battelle, who founded Federated nine years ago and will transition from the company's CEO to its executive chairman. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-01-28 00:00:00 UTC ]
Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD
[ AllThingsD | 2012-12-04 00:00:00 UTC ]
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Ziff Davis valuation is way up in the clouds. The tech-centric publisher has been sold to j2 Global, Inc., a business cloud services company, for $167 million, the companies announced today. The cash purchase is expected to yield j2 $60 million in 2013 revenues, said officials. Formerly a... Continue reading at AdWeek
[ AdWeek | 2012-11-13 00:00:00 UTC ]
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Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine... Continue reading at Crains New York
[ Crains New York | 2012-09-21 00:00:00 UTC ]
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With the amount of digital content expected to overtake the written editorial work carried out by customer publishers, plus a move towards redefining the sector as content marketing, Mike Fletcher investigates a sector that's keeping up with modern media times. Continue reading at Media Week
[ Media Week | 2012-04-04 00:00:00 UTC ]
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Rupert Murdoch’s son, James Murdoch, has stepped down from his position as executive chairman of News International, News Corporation’s UK publishing unit that has been rocked by a phone hacking scandal and police investigation. James Murdoch will focus on expanding News Corp.’s international... Continue reading at ABC News
[ ABC News | 2012-02-29 00:00:00 UTC ]
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Bluff Media has been acquired by horse racing and entertainment company Churchill Downs Incorporated (CDI) for an undisclosed amount. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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F+W Media adds another property to its ever-growing portfolio, acquiring Script Magazine from Final Draft, Inc. For an undisclosed amount, F+W will now have complete ownership of Script content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 08/11/2011 - 12:11 Kevin Conroy Scott has been appointed m.d. of the Charles Pick Consultancy. CPC's owner Martin Pick continues to be Wilbur Smith's agent and also to be executive chairman of the agency. Meanwhile Pick becomes chairman of... Continue reading at The Bookseller
[ The Bookseller | 2011-11-08 00:00:00 UTC ]
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September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 02/08/2011 - 08:59 Mobcast, the digital company behind the mobile phone ebook company GoSpoken, has secured an undisclosed amount of fresh funding from two investment groups. The company said the cash, from technology venture capitalist fund... Continue reading at The Bookseller
[ The Bookseller | 2011-08-02 00:00:00 UTC ]
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The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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