Fashion Magazines and Their Dramatic September Weight Loss Stories

Here we are in the third year of our September weigh in, and to probably nobody’s surprise, the news is not good. For those of you who are unfamiliar with this feature, we began weighing and measuring some of the top fashion magazines to see how they stack up (literally and figuratively) against each other, since ad page sales are no longer considered (by some) the gold standard in determining a successful fall fashion issue. This year’s September release was ushered in with some pretty negative press, including questions about its vitality and future. And we have to admit, after seeing our own three-year trend line, such questions are not without warrant. Of the eight titles we measured, all but six of them were down significantly, and the other two were only flat. The graphs paint a pretty gloomy picture of the continued decline of what was once the most important month for many magazines—and not just fashion books.   If you could call anybody a “winner,” we suppose Porter, who remained perfectly flat, would be it. Followed by Harper’s Bazaar, who remained nearly flat, aside from a slight shrinkage in spine thickness, which could be attributed to a number of variable factors. So essentially, for the purpose of this report, it too was flat year-over-year. Vogue, the category leader, retains its spot as the heaviest book in the stack, but its weight dipped 10 ounces since last year, and 15 since 2016. That’s a reduction of nearly 25 percent in just two... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-28 00:00:00 UTC ]
News tagged with: #long ago #white women #trim sizes #paper stock

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[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
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The 2013 Magazine Manufacturing and Production Technology Survey

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[ Folio Magazine | 2013-09-02 00:00:00 UTC ]
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'The Good Lord Bird' is a twisted take on an abolitionist's story

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[ Los Angeles Times | 2013-08-31 00:00:00 UTC ]
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[ Media Week | 2013-08-30 00:00:00 UTC ]
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Sphere signs post-war shopgirl story

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[ The Bookseller | 2013-08-28 00:00:00 UTC ]
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A New App Tells A Neverending Bedtime Story, Of A Kid’s Own Design

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[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Kobo adds magazines, kids store to its online offerings

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[ Engadget | 2013-08-28 00:00:00 UTC ]
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Six iPad Magazines That Are Changing The Publishing Business

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[ Fast Company | 2013-08-20 00:00:00 UTC ]
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B&N Reports $124M First Quarter Loss; Riggio Stands Pat

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[ Publishers Weekly | 2013-08-20 00:00:00 UTC ]
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[ Fast Company | 2013-08-20 00:00:00 UTC ]
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[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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[ Publishers Weekly | 2013-08-15 00:00:00 UTC ]
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[ Media Week | 2013-08-15 00:00:00 UTC ]
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[ Media Week | 2013-08-15 00:00:00 UTC ]
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[ Folio Magazine | 2013-08-14 00:00:00 UTC ]
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[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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[ The Bookseller | 2013-08-12 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
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[ Folio Magazine | 2013-08-05 00:00:00 UTC ]
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