Fantastic riches and where to find them: how to grow a $22bn franchise

Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward or die. Now that the goldmine of Harry Potter has been largely exhausted after eight phenomenally successful films, the baton has been picked up by Fantastic Beasts and Where to Find Them. Fantastic Beasts is not simply a new outpost of the Harry Potter empire, it is a key plank in the extension of a “universe” that has given itself considerable elbow room with its retooled brand-name, The Wizarding World of JK Rowling. Encompassing films, books, videogames, websites and theme-parks, the Wizarding World is one of the most valuable brands in the entertainment industry. Conceived and written by Rowling herself (and taking its cue from the Hogwarts school textbook mentioned in Harry Potter and the Philosopher’s Stone), Fantastic Beasts was quickly reconfigured as a five-film series, starring Oscar winner Eddie Redmayne as its “magizoologist” protagonist, Newt Scamander. Rowling has set the film in the US, from where the vast majority of the Wizarding World’s revenue has so far derived. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-11-22 00:00:00 UTC ]
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New York books find foreign audience

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[ Crains New York | 2012-05-19 00:00:00 UTC ]
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"Fantastic" first quarter for S&S

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[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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Book review: A father and son find common ground in 'Along the Way'

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[ Los Angeles Times | 2012-05-08 00:00:00 UTC ]
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[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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Mamut highest-ranking trade figure on ST Rich List

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[ The Bookseller | 2012-04-30 00:00:00 UTC ]
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Microsoft finds a nook of its own in Barnes & Noble

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[ Los Angeles Times | 2012-04-30 00:00:00 UTC ]
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Finding the Right Role for Trade Paperbacks

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[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Hughes to help HarperCollins 'grow Education'

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[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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One-fifth of U.S. adults read ebooks as market booms, survey finds

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[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
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[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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[ The Bookseller | 2012-03-12 00:00:00 UTC ]
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Finding the Right Course

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[ Publishers Weekly | 2012-03-09 00:00:00 UTC ]
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[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
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[ Crains New York | 2012-03-04 00:00:00 UTC ]
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[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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HUP Finds Logo for New Line Via Contest

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[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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