Fantastic riches and where to find them: how to grow a $22bn franchise

Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward or die. Now that the goldmine of Harry Potter has been largely exhausted after eight phenomenally successful films, the baton has been picked up by Fantastic Beasts and Where to Find Them. Fantastic Beasts is not simply a new outpost of the Harry Potter empire, it is a key plank in the extension of a “universe” that has given itself considerable elbow room with its retooled brand-name, The Wizarding World of JK Rowling. Encompassing films, books, videogames, websites and theme-parks, the Wizarding World is one of the most valuable brands in the entertainment industry. Conceived and written by Rowling herself (and taking its cue from the Hogwarts school textbook mentioned in Harry Potter and the Philosopher’s Stone), Fantastic Beasts was quickly reconfigured as a five-film series, starring Oscar winner Eddie Redmayne as its “magizoologist” protagonist, Newt Scamander. Rowling has set the film in the US, from where the vast majority of the Wizarding World’s revenue has so far derived. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-11-22 00:00:00 UTC ]
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Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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Support for statutory school libraries grows

Authors, librarians and trade bodies have spoken out in support of the campaign to make school... Continue reading at The Bookseller

[ The Bookseller | 2014-05-30 00:00:00 UTC ]
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Bonnie Gray: Finding Healing Rest

Bonnie Gray’s panic attacks started just as she was making progress on her first book. The attacks didn’t end until she turned from that project and embarked on a very different book, a memoir-cum-guidebook about her search for peace and rest in the swirl of modern life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern life #making progress

Cuaron 'in talks' on Rowling's 'Fantastic Beasts'

Director Alfonso Cuaron is deep in talks to direct a new film based on JK Rowling's Fantastic... Continue reading at The Bookseller

[ The Bookseller | 2014-05-21 00:00:00 UTC ]
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Publishing Campaigns Grow On Kickstarter

Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Weinstein Has a Hit with 'Finding Me'

"Finding Me," Michelle Knight's account of the decade she spent in captivity at the hands of her kidnapper, Ariel Castro, was the top selling title on PW's nonfiction bestseller list for the week ended May 11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended #ariel castro #michelle knight

Prospect Park Books: Finding the Sweet Spot

Colleen Bates, publisher of Prospect Park Books in Pasadena, Calif., gave herself a practical exercise 10 years ago: in order to learn about book design, sales, and distribution, she would self-publish a book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Motherhood and Spirituality: The Struggle to Find Time

Julia Roller remembers when she spent uninterrupted, significant time in prayer and Bible study and was able to practice spiritual disciplines as part of her routine. That was before the arrival of a baby boy who didn’t sleep much. And then another. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Retailers Finding Space for Diverse Range of Titles

When shelf space abounded at bricks-and-mortar locations, it was not uncommon for booksellers to stock political books that matched their own ideological leanings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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With Harlequin Acquisition, HarperCollins Grows Again

Assuming HarperCollins’s agreement to acquire Harlequin for C$455 million (about $412 million) is approved by government regulators, the purchase will mark HC’s second major purchase in a little more than two years and further cements the company as the country’s second-largest trade publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Reading Agency survey finds 63% of men rarely read

Men are giving up on reading books because they prefer to watch the big screen version instead, a... Continue reading at The Bookseller

[ The Bookseller | 2014-04-16 00:00:00 UTC ]
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William Morrow Finds Sleeper Hit in ‘Orphan Train’

Sixty thousand is the number of copies Christina Baker Kline thought her newest book, "Orphan Train," might sell in her “wildest dreams.” For a midlist author on her fifth novel, it was a lofty number. It turns out, it was also way too low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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How You Will Find Your Next Job On Twitter

Add value and share content with your followers to nab your next gig, 140 characters at a time.You've probably heard about people who landed a book deals from their popular tweets, or that Seth Meyers found several writers for his new show on Twitter.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-03-27 00:00:00 UTC ]
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With 'Orphan Train,' Author Finds Bestsellerdom Fifth Time Around

Sixty thousand is the number of copies Christina Baker Kline thought her newest book, "Orphan Train," might sell in her "wildest dreams." For a midlist author on her fifth novel, it was a lofty number. It turns out, it was also way too low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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Why LGBT Is One of the Fastest Growing Niches In Media

As print advertising revenue erodes for the consumer magazine industry as a whole, there are titles finding success catering to pockets of readers. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-21 00:00:00 UTC ]
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Hastings Finds Merger Partner

Hastings Entertainment has agreed to merge with one of its biggest vendors and shareholders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Hindu Book Controversy Grows

Amid contested reports that a second book about Hinduism by religion scholar Wendy Doniger may be withdrawn in India, a scholars group is expressing concern about a chilling effect on free inquiry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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January ABCs: home or away, it's hard to find the net

The pressure on newspaper website editors to stay in the top three can be intenseJanuary, the start of a new year in the digital premier league (as recorded by ABC). And it's the big three still on top: Mail Online, with 60 million monthly users in Britain and Ireland, and 130 million abroad, up... Continue reading at The Guardian

[ The Guardian | 2014-02-23 00:00:00 UTC ]
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Penguin India faces growing protests over withdrawal of Hinduism history

Authors demand their own books are taken out of circulation in India after Wendy Doniger's The Hindus was pulled last weekTwo authors have written to Penguin demanding that their books be pulped in protest at the publisher's removal of Wendy Doniger's The Hindus from circulation in India, while... Continue reading at The Guardian

[ The Guardian | 2014-02-19 00:00:00 UTC ]
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