Facebook videos have fleeting lives

When a brand uploads a new video to Facebook, 94 percent of views it generates in the following week happen on that video, says Visible Measures. The stat shows that while video is booming on Facebook, it’s still difficult for brands and publishers to get people to watch their entire library, instead of just the latest or most popular videos. While not necessarily a “problem,” improving search and discovery could help Facebook really challenge YouTube. The post Facebook videos have fleeting lives appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-21 00:00:00 UTC ]
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