The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts will not be affected by Facebook's efforts to target clickbait, a spokeswoman confirmed.)There was hand-wringing, there was snarkiness and there were plenty of reports that poked fun by using some of the clickbait tactics being targeted by Facebook. Newsweek, for example, went with "You won't BELIEVE what Facebook is trying to do!"But how big of a deal is the announcement? How big of a problem is clickbait, really, in 2016? And how will the new rules change the way publishers operate? Ad Age got answers via email from some of the media companies that have made their names by becoming ubiquitous in many people's Facebook feeds. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-06 00:00:00 UTC ]
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1105 Media, a b-to-b media company serving the government, education, IT and health and safety markets, has hired James Causey to run its Public Sector Media Group. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-18 00:00:00 UTC ]
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San Francisco-based Dwell Media, publisher of high-end modern design magazine Dwell, is doubling its office space and moving its creative team to New York City. The move is the final step in a gradual eastward migration f Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-18 00:00:00 UTC ]
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Pierre Omidyar said Wednesday that after looking into buying The Washington Post over the summer, he’s in the early stages of creating a new mass media organization that will cover general news utilizing independent journalists. Omidyar, the eBay founder who founded Honolulu Civil Beat and is... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-10-17 00:00:00 UTC ]
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Facebook was already implementing stronger security controls when the U.S. National Security Agency’s expansive surveillance program was revealed in June, its chief security officer said Thursday. The social networking site has continued upgrading its security infrastructure, said Joe... Continue reading at PC World
[ PC World | 2013-10-17 00:00:00 UTC ]
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For all the improvements Microsoft has made in bolstering the Windows Store's app selection, one insistent question has held back the company's dreams of grandeur: "Yeah, but where's Facebook?" Indeed, the largest social network in the land has been a conspicuous no-show in Microsoft app... Continue reading at PC World
[ PC World | 2013-10-17 00:00:00 UTC ]
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American Psycho author Bret Easton Ellis is what's known in online circles as a world–class troll. For the uninitiated, a troll is someone who expresses a controversial and often contrarian opinion in order to get a rise out of people and draw attention to himself. If someone is widely... Continue reading at Fast Company
[ Fast Company | 2013-10-16 00:00:00 UTC ]
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First day sales in the UK for Bridget Jones: Mad About the Boy by Helen Fielding topped 46,000... Continue reading at The Bookseller
[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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The writer Carl Bernstein has struck a deal to write a memoir of his early years as a cub reporter in Washington, his publisher, Henry Holt & Company, said on Monday. Rather than focusing on his famous tenure at The Washington Post, where wit ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
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Tantor Media’s decision last year to begin publishing print books to augment its audiobook and ebook titles has paid dividends, helping to boost total company sales in a number of ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-13 00:00:00 UTC ]
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Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
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I say we scramble all the private jets in Silicon Valley and get the "Lean In" book star to D.C. to lean on some pols to open the government again, tout de suite! Continue reading at AllThingsD
[ AllThingsD | 2013-10-10 00:00:00 UTC ]
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Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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An excerpt from a forthcoming book on the birth of Twitter reveals surprising new details about the company's founders. Some not-so-pretty. Continue reading at AllThingsD
[ AllThingsD | 2013-10-09 00:00:00 UTC ]
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M&A activity for media continued to drag through the third quarter as wariness over market conditions hung over potential buyers. The $21.9 billion Publicis/Omnicom merger drove industry averages up considerably, but underlying deal value declined 23 percent year-over-year to $43 Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-08 00:00:00 UTC ]
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Chain bookstores, indie locations, schools and school libraries are participating all over the world. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-05 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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The second of two previews of agents' hotlists on the eve of the Frankfurt Book Fair. WME... Continue reading at The Bookseller
[ The Bookseller | 2013-10-04 00:00:00 UTC ]
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Former Facebook employee Kate Losse says Eggers used her personal story as the narrative for his novel 'The Circle.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-03 00:00:00 UTC ]
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Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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While invective about the state of American democracy has reached a fever pitch on social media, several government feeds themselves have gone quiet on the first day of the federal shutdown.Agencies including FEMA, the National Park Service and NASA have stated on their Facebook, Twitter and... Continue reading at Advertising Age
[ Advertising Age | 2013-10-02 00:00:00 UTC ]
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