Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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The Radio 2 Book Club, now marking 10 years on air, is moving to a prime-time daytime slot on Steve Wright's show. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 12:29:27 UTC ]
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Scholastic saw revenues plunge 32% year on year to $406.2m and operating income fall 54% in the second quarter, as its business continued to be hit by the pandemic, although trade sales rose. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 18:36:39 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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Holiday book buying kicked into high gear last week, with unit sales of print books jumping 44.3% over the week ended November 29, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-10 05:00:00 UTC ]
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The billionaire philanthropist offers some recommendations to get you through the final stretches of quarantine. While Bill Gates’s 2020 summer reading list concentrated on the pandemic and its economic repercussions, the Microsoft founder opted for a “change of pace” in considering his... Continue reading at Fast Company
[ Fast Company | 2020-12-08 11:00:59 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age
[ Advertising Age | 2020-12-04 11:04:31 UTC ]
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Here are five books written by BIPOC authors that each detail the intricacies of different complicated families. Continue reading at Book Riot
[ Book Riot | 2020-12-01 11:37:00 UTC ]
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New books by Michael Connelly, Halley Sutton, Aya de Leon, Robert Harris and S.J. Rozan. Continue reading at The Washington Post
[ The Washington Post | 2020-11-30 15:00:00 UTC ]
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Demand an explanation for why Chicago Public Libraries are open to in-person services while COVID positivity rates soar above 15%. Continue reading at Book Riot
[ Book Riot | 2020-11-27 15:17:51 UTC ]
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Penguin Random House parent company Bertelsmann will acquire Simon & Schuster. If the sale is approved by regulators, the Big Five will become the the Big Four. The post Germany’s Bertelsmann To Buy Simon & Schuster for US$2.175 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-25 15:02:49 UTC ]
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A round up of independent bookstore subscription services and care packages created to help these indies survive the pandemic. Continue reading at Book Riot
[ Book Riot | 2020-11-23 11:39:00 UTC ]
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Penguin Random House UK c.e.o. Tom Weldon has praised the resilience of the book trade in an interview at FutureBook 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 21:20:38 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Years before Covid-19, when Sue Kowalski's library was closed for a building renovation and her students scattered across her district, she came up with an innovative solution to stay engaged: she bought a used RV and drove from school to school. The pandemic, however, has presented a larger... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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The Lit Hub Author Questionnaire is a monthly interview featuring seven questions for five authors with new books. This month we talk to: * Danielle Evans (The Office of Historical Corrections) Éireann Lorsung (The Century) Christa Parravani (Loved and Wanted: A Memoir of Choice, Children, and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-10 09:48:28 UTC ]
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Worldwide sales at Simon & Schuster have leapt by 29% in the third quarter, increasing from $217m in the same period in 2019, to $279m this year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-09 10:36:56 UTC ]
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“The Babur Nama is an oddly modern text, almost Proustian in its self-awareness.” William Dalrymple on the 16th-century memoir far ahead of its time. | Lit Hub Biography “We have had no truth and reconciliation process.” On the renaissance of American white supremacy, a conversation with Isaac... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-07 12:30:24 UTC ]
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Hachette UK has reported a “stellar” third quarter with year-on-year growth of 15.6% and record download revenue for e-books and audio. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 11:50:37 UTC ]
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