Facebook moving non-promoted posts out of news feed in trial

New system could destroy smaller publishers if implemented, after journalists report drop in organic reach – but users will still see their friends’ postsFacebook is testing a major change that would shift non-promoted posts out of its news feed, a move that could be catastrophic for publishers relying on the social network for their audience.A new system being trialled in six countries including Slovakia, Serbia and Sri Lanka sees almost all non-promoted posts shifted over to a secondary feed, leaving the main feed focused entirely on original content from friends, and adverts. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-10-23 00:00:00 UTC ]
News tagged with: #organic reach #major change #original content

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News Briefs: Week of March 31, 2014

Green Apple named ‘PW’ Bookstore of The Year; Kravtin takes Rep of the Year Award and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Job Moves: March 27, 2014

Wendy Wong, senior v-p of marketing for The Ken Blanchard Companies, has joined the board of directors at The Berrett-Koehler Group, Inc., the parent company of Berrett-Koehler Publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
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Facebook Algorithm Tweaks Hurt Viral Sites More Than Other Publishers

Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek

[ AdWeek | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spend

People Integrates Celeb Social Posts Into New Vertical

Time Inc.’s People and WhoSay, a digital-only social magazine powered by the celebrities it features, have teamed to develop a new branding opportunity for stars and advertisers. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Active Interest Media Promotes Patricia Fox, Hires Two Senior Executives

Active Interest Media (AIM) has promoted Patricia Fox (pictured) to executive vice president of operations for the enthusiast consumer magazine and events publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior executives

Job Moves: March 26, 2014

Devin Kirk will join Macmillan on April 14 as the new v-p, international sales and marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international sales

Job Moves: March 25, 2014

Marlena Bittner will join Flatiron Books on May 15 as the director of publicity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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It is Written: News in Bibles and Sacred Texts, March 26, 2014

"The Handy Bible Answer Book" is a Bible FAQ compendium; the "Hope in the Mourning Bible" addresses those who are grieving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sacred texts

Boom or Bust with Facebook

Science magazine Discover had 69,000 Facebook likes at the beginning of 2013. Growing steadily, that audience had doubled by September. Then in October, it doubled again. November? Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-25 00:00:00 UTC ]
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Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency

Job Moves: March 24, 2014

Gary Goldstein has been promoted to editorial director, Kensington Publishing. Previously, he was executive editor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kensington publishing

Hillary Clinton wins over crowd with humor while promoting her upcoming book

Hillary Clinton spoke about her upcoming book at the Association of American Publishers' annual gathering. The work is scheduled to be released this June. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming book #american publishers #annual gathering

News Briefs: Week of March 24, 2014

Bloomsbury consolidates children’s imprints; Easton leaving, and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Job Moves: March 20, 2014

Michael Taeckens, marketing director at Graywolf Press, will be moving to North Carolina in mid-May to run his own marketing and publicity business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director #graywolf press #north carolina

Apple’s May Trial Date in Doubt

Citing numerous pending motions, a letter to the court from the class plaintiffs acknowledges that a May trial may be a stretch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
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Cairns Promoted to CEO of Publishing Technology

Two weeks after George Lossius stepped down as CEO of Publishing Technology, plc, the U.K. company, which has offices in North America, has named digital publishing veteran Michael Cairns as CEO. Cairns, the company's online division chief operating officer, will assume his new responsibilities... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Job Moves: March 19, 2014

Daisy Kline has been named v-p, national accounts, Penguin Young Readers Group, effective April 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named v- #national accounts

Job Moves: March 18, 2014

At ICM Partners, Alexandra Machinist has joined the agency’s publications department led by Sloan Harris and Esther Newberg. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #icm partners #alexandra machinist #esther newberg

Apple: No Consent for Damages Trial in New York

In a reply brief filed late last week, Apple rejected claims that it consented to a damages trial in New York, or that its conduct represented a waiver of its right to have the trial moved. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #damages trial