Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
News tagged with: #media businesses

Other Publishing stories related to: 'Facebook Marketing Tactics for Book and Media Businesses'


WBN giveaway to be cut to 500,000 books

Written By: Charlotte Williams Publication Date: Tue, 17/05/2011 - 15:59 World Book Night in 2012 will see 500,000 rather than 1m books given away, WBN founder Jamie Byng told Book Industry Conference (BIC) delegates this morning, as he also discussed incorporating digital and audio elements... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Reinvent the business model, Teicher tells BIC

Written By: Benedicte Page Publication Date: Tue, 17/05/2011 - 08:29 There are opportunities for genuine growth and a renewed vitality in bricks and mortar bookselling if the business model is reinvented, Oren Teicher, c.e.o. of the American Booksellers Association (ABA), told the Book... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #oren teicher


Jane Pratt Named Editor/Creative Director, Style, With SAY Media

Jane Pratt, former editor-in-chief of Sassy and Jane magazines, has been named editor and creative director of style with SAY Media. In this new role, she will be acting as editor-in-chief for xoJane.com, a new women’s-interest site owned by SAY. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named editor #creative director


Sticking with Books

As publishers worry about the shrinking number of physical bookstores, Levy Home Entertainment is making the case that mass merchants will be a viable alternative not only to showcase books but to sell them as well. In a presentation at the Book Industry Study Group's May 5 "Making Information... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers worry #showcase books #shrinking number #physical bookstores #mass merchants #viable alternative #units sold #online bookstores


Booksellers "crucial" to media promotion - BIC

Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:30 Booksellers need to be treated as a crucial partner in the process of promoting books through the media or risk looking "irrelevant", the Book Industry Conference (BIC) has been told. Waterstone's bookseller Cathy Rentzenbrink... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promoting books


Australia's Fairfax Media to Cut 82 Fulltime Jobs

The company is pushing ahead with plans to outsource sub-editor and designer positions, despite stop-work meetings held by staffers. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #pushing ahead


Connecting the Dots on Facebook’s Smear Campaign

Perhaps you’ve probably heard: Facebook and Google are at war, and Facebook’s not afraid to play dirty. Thursday’s revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Google’s privacy settings raises a number of questions. Like, “Who at... Continue reading at AdWeek

[ AdWeek | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #googles head #silicon valley #focus attention


Publishers battle for Townshend and Walliams books

Written By: Graeme Neill Publication Date: Fri, 13/05/2011 - 08:30 The Who guitarist Pete Townshend and "Little Britain" star David Walliams are the latest figures to have memoirs put in front of publishers, as the trade shows no sign of losing its appetite for celebrity autobiographies. Ed... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers battle #latest figures #trade shows #celebrity autobiographies #ed victor


Spoof kids' book to Canongate

Written By: Graeme Neill Publication Date: Fri, 13/05/2011 - 10:47 Canongate has bought a foul-mouthed gift book for exhausted parents, which has been the subject of intense hype in the United States. M.d. Jamie Byng and senior editor Francis Bickmore bought UK and Commonwealth rights,... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie byng #adam mansbach #akashic books


Media Decoder: Is the iPad Just a New Way to Give Away Magazines?

American publishers have always given away their work in hopes of building up huge audiences that they can sell advertising against. Are they making a mistake in replicating that model on the iPad and other tablets? Continue reading at The New York Times

[ The New York Times | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #american publishers #sell advertising


Sainsbury's grows book sales 20%

Written By: Lisa Campbell Publication Date: Wed, 11/05/2011 - 08:22 Sainsbury's has singled out book sales as an area of strong growth in its most recent financial year, and has said that it will now devote more new space to "non-food ranges". For the 52 weeks to 19th March 2011, the retailer... Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #strong growth #20% growth


America 'exploring' World Book Night launch

Written By: Lisa Campbell Publication Date: Wed, 11/05/2011 - 15:41 America wants to hold its own World Book Night following in the footsteps of the UK. The American Booksellers Association said it is "exploring" the possibility of replicating "a version" of the event, which saw 20,000 people... Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #5th march


Richard and Judy extend Book Club with W H Smith

Written By: Lisa Campbell Publication Date: Tue, 10/05/2011 - 16:38 W H Smith has signed an exclusive deal to extend the Richard and Judy Book Club until 2015. The high street retailer has signed a contract with the celebrity couple to personally read and recommend eight fiction titles to WHS... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive deal #celebrity couple #fiction titles


Blackwell cuts 19 from library supply business

Written By: Lisa Campbell Publication Date: Tue, 10/05/2011 - 14:19 Blackwell has today (10th May) axed 19 head office jobs from its library supply team. The staff, who are all based at the Blackwell headquarters in Oxfordshire, were told today they will be made redundant as of 1st July. read... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #made redundant #1st july


Book sales spring back after Royal Wedding week

Written By: Philip Stone Publication Date: Tue, 10/05/2011 - 15:50 Book sales bounced back after a dire seven days in the week of the Royal Wedding in which physical book sales plummeted to an eight-year low. According to Nielsen BookScan data, spending in the seven days to 7th May was up... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #royal wedding #eight-year low


Yellow Jersey hat trick at British Sports Book Awards

Publication Date: Tue, 10/05/2011 - 08:24 Random House imprint Yellow Jersey Press has scored a hat trick of wins at the British Sports Book Awards, with W H Smith also taking home the best sports book retailer prize. Catrine Clay's Trautmann's Journey won best biography, while Promised Lane by... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hat trick #taking home #rugby book


Book sales "well down" as general retail rises

Written By: Lisa Campbell Publication Date: Tue, 10/05/2011 - 08:59 Book sales for April were "well down" in a month where general UK retail sales rose by 5.2% on last year. The British Retail Consortium (BRC) today (10th May) reported like-for-like sales were up 5.2% in value from April... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #modest boost


Demand Media Sees Q1 Growth, Ups Content Standards

Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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The Drama Book Shop—Award Winner

And the winner of this year’s Tony Honors for Excellence in the Theatre is... the Drama Book Shop, an independent New York City bookstore dating to 1917, 30 years older than the Tony Awards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tony awards


Nurturer of Authors Is Closing the Book

The editor Robert Loomis, who is retiring from Random House after 54 years, is known for nurturing writers including Maya Angelou, William Styron, Shelby Foote and Calvin Trillin. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house