Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post, saying that the goal was to drive more direct... Continue reading at 'AdWeek'
[ AdWeek | 2017-04-07 00:00:00 UTC ]
Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#search giant
#video business
#video ads
#premium publishers
Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#premium publishers
#publisher partners
Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#memorial day
Patterson criticized Amazon's practices while accepting an award for being an Indie Champion at Book Expo America. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#national tragedy
Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad unit
#news publishers
#ad services
Facebook restricts users to those over the age of 13, but anyone who's talked to a tween lately knows how effective that is.But now it appears Facebook wants to create a way for young people to go legit on the network -- and still comply with the law.In a patent application filed in November of... Continue reading at Advertising Age
[ Advertising Age | 2014-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#collect data
#appears facebook
#children younger
Five years ago, writer Eula Biss, pregnant for the first time, decided to research the controversial topic of vaccinations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#controversial topic
#eula biss
Reduced or zero rates of VAT should be removed from physical books to create a single rate across... Continue reading at The Bookseller
[ The Bookseller | 2014-05-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#physical books
Hachette Book Group in the US has continued the public discussion of its terms battle with Amazon... Continue reading at The Bookseller
[ The Bookseller | 2014-05-28 00:00:00 UTC ]
More news stories like this |
United Agents has appointed Margaret Halton as joint head of Adult Foreign Rights, alongside... Continue reading at The Bookseller
[ The Bookseller | 2014-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#joint head
#united agents
Facebook is to release a new feature on its mobile app that will listen to and identify your music and TV shows before publishing them in a status update. Continue reading at BBC World
[ BBC World | 2014-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#status update
#tv shows
#mobile app
Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this |
Chinese publisher and printer Phoenix Media has agreed to acquire the children's publishing unit of Lincolnwood, Ill.-based Publications International Ltd. (PIL) for $80 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#$80 million
#chinese publisher
#publishing unit
In a letter sent by the AAR to Amazon, which PW has obtained, the organization says it "deplores any attempt by any party that would seek to injure and punish innocent authors...in order to pursue its position in a business dispute." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hachette dispute
Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookexpo america
The Authors Guild is offering legal assistance to any MacAdam Cage author who wishes to mount a legal challenge to the agreement giving control of their ebook rights to MP Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mp publishing
#ebook rights
#legal challenge
#authors guild
New England is home not only to some of the oldest and largest university presses in the U.S. but to one of the most unique ones—University Press of New England, which represents a consortium of four colleges and universities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this |
Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#released earlier
#ad pages
New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#driving revenue
#content publishers
#facebook launched
A New York judge has given the go-ahead for a group to collectively sue Apple for damages over its collusion with publishers to fix the price of electronic books.Denise Cote, a judge at the U.S. District Court for the Southern District of New York, wrote in her approval of class status that... Continue reading at PC World
[ PC World | 2014-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#simon schuster
#class status
#southern district
#district court
#electronic books
#harpercollins publishers
#ebooks case
#york judge