Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according to the rep. They will also soon be able to sell Facebook-only campaigns for the first time—they had been required to couple Instant Articles sales with inventory from other websites—which means publishers can offer Instant Articles ads to brands at premium prices. Publishers should welcome the tweaks. Some have complained that Facebook's original policies made it difficult to get as much revenue as they could from simply publishing articles on their proprietary websites. According to Facebook, publishers earn 100 percent of revenue from ads they sell or a smaller percentage if they choose to tap into the Facebook Audience Network platform. In addition to more ad-focused updates, Facebook will now let publishers manually control the links to editorial content on their own websites which will open on the mobile Web rather than in Facebook's iPhone or Android apps. While all iPhone users have been able to access Instant Articles since October, the feature is still being rolled out to Android users. The changes come as Facebook, which began testing Instant Articles in May, works to better accommodate the more than 100 publishers running stories on a daily basis. The feature seems to... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-10 00:00:00 UTC ]
News tagged with:
#starting today
#smaller percentage
#editorial content
#mobile web
#android apps
#android users
#daily basis
Facebook Instant Articles update, allowing publishers to post multiple articles in each post, is a way of replicating daily email newsletters right in Facebook’s platform. Ten publishers, among them BuzzFeed, The Washington Post, The Sun and El País, are testing out the new feature before a... Continue reading at Digiday
[ Digiday | 2017-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#allowing publishers
#daily habit
#el pas
#ad placements
A year after Facebook launched Instant Articles, 100 or so publishers were on board the fast-loading mobile article feature, which has its pros and cons. Perhaps that's why there have been some notable holdouts. Bloomberg Media, The Wall Street Journal and Vice News are among those that have all... Continue reading at Digiday
[ Digiday | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg media
#scott havens
At Gawker Media, co-founder Nick Denton has made commenting a particular obsession, even building an in-house online commenting system, Kinja. The quality of that discussion doesn’t always carry over to Facebook, though. So Gawker built a tool to pull in comment threads to run at the end of its... Continue reading at Digiday
[ Digiday | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gawker media
#comment threads
#time spent
#news feeds
Would you rather get your news directly from publishers or from your Facebook friends?If you've been feeling like Facebook is clogging up your News Feed with too many dispiriting news stories and not enough cute baby pictures, this one's for you: The social network is tweaking its algorithm yet... Continue reading at Fast Company
[ Fast Company | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news directly
#similar change
In early April, Medium, the platform founded by Ev Williams, made a pitch to the publishing community: come to Medium, and we'll help you make money. There's not a publisher these days that isn't looking for new revenue streams, so it's not surprising that nearly 400 publishers have applied to... Continue reading at Advertising Age
[ Advertising Age | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#beta version
#figures provided
#entire site
#publishing ecosystem
It’s been two months since Facebook rolled out its five new emoji reactions (love, sad, wow, etc.), to let people express more than just that they “liked” something. NewsWhip looked at their use across 20 publishers over the past two weeks and found that Fox News got the most reactions... Continue reading at Digiday
[ Digiday | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook rolled
#fox news
#angry reaction
Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear... Continue reading at AdWeek
[ AdWeek | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#monetization opportunities
#online video
#user base
#watching closely
Expanded Digital Content Ratings aim to give publishers a more complete picture of their digital audiences. The post Nielsen to Measure Performance of Facebook Instant Articles appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post nielsen
#give publishers
#complete picture
#digital audiences
From a user's perspective, Facebook Instant Articles are a no-brainer. Just tap the relevant link in your News Feed and the piece is visible immediately. Brilliant. For publishers, however, the feature is a little more complicated. There's a trade-of... Continue reading at Engadget
[ Engadget | 2016-03-31 00:00:00 UTC ]
More news stories like this |
The Atlantic was an "alpha" partner for Facebook's Instant Articles program. It is now pushing 98 percent of its new content to Facebook. Kim Lau, vp and gm of The Atlantic, said the results are mixed. It hasn't seen a negative impact, but it hasn't seen a giant benefit, either. One outstanding... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#negative impact
One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday
[ Digiday | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#native advertising
#huffington post
French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time spent
#facebook users
#facebook fans
Facebook's biggest news recently has been the global roll out of Reactions. But bubbling away in the background over recent weeks have been changes to the Instant Article program. Initially made available only to larger publishers, Facebook Instant Articles help to improve user-engagement by... Continue reading at Betanews
[ Betanews | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#larger publishers
#recent weeks
#external sites
#wordpress plugin
If you turn to Facebook for your daily news update, you may have come across Instant Articles. A small number of publishers are able to serve up news articles quickly for mobile devices right now, but from April 12th, the technology will be open to a... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small number
#mobile devices
WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age
[ Advertising Age | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user base
#walled garden
#mobile devices
#major publishers
Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for... Continue reading at Fast Company
[ Fast Company | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#officially rolled
Upday has launched as part of the partnership between Samsung and Axel Springer. The news aggregator platform will be pre-installed on Samsung devices, who chose to host Upday because it mixes human and algorithm curation. CEO and former Axel Springer executive vice president Peter Würtenberger... Continue reading at Digiday
[ Digiday | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#axel springer
#share revenue
#rss feed
Facebook first announced its so-called Instant Articles last May, serving up news articles quickly for mobile consumption. However, the list of publishers was super limited, but that's about to change. Starting in April, the social network will open... Continue reading at Engadget
[ Engadget | 2016-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news outlets
#mobile consumption
Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday
[ Digiday | 2016-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video appeared
#make money
#distributing content
Facebook’s scheme for speedy news stories has finally come to Android. With select publishers you’ll now see a lightning bolt icon in the top corner, which denotes that article is stored on Facebook’s servers and will load rapidly.This feature, as is often the case, first debuted on the... Continue reading at PC World
[ PC World | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#select publishers
#global reach
#international markets
#developing world