Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand interests—and of course make messages more relevant. Left unsaid, however, is that the latest step advances the broader goal of online ad dominance, which could lead to a Facebook business that rivals Google. “They could start advertising off Facebook with an ad network that has better targeting,” one ad tech executive said. Facebook will start using Web behavior—say, a user researching smartphones—and incorporate that data into the equation that determines what ad shows in the News Feed. The next logical step is to use that behavior to serve ads to any publisher's site outside the social network, marketing experts said. Facebook already has expanded the reach of its ad business with its mobile audience network, which lets select app publishers sell space to Facebook advertisers. A more robust Facebook ad network on mobile and desktop to challenge Google’s AdWords has long been anticipated, however. “They still have a ways to go, but if they want to target ads beyond Facebook properties, they need Web behavior like Google,” a digital agency insider said. Advertisers still see search as the closest point between a consumer and a checkout line. However, the new Web tracking gives Facebook... Continue reading at 'AdWeek'

[ AdWeek | 2014-06-16 00:00:00 UTC ]
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Facebook knew about Cambridge Analytica prior to 'Guardian' exposé

Facebook has admitted that it suspected Cambridge Analytica of scraping data from the platform even before the first reports about its massive data collection were published. The Guardian has learned about the social network's suspicion from a court... Continue reading at Engadget

[ Engadget | 2019-03-22 00:00:00 UTC ]
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Facebook left ‘hundreds of millions’ of users’ passwords stored in plain text

Facebook Inc. said Thursday that it had left “hundreds of millions” of users’ passwords exposed in plain text, potentially visible to the company’s employees, marking another major privacy and security headache for a tech giant already under fire for mishandling people’s personal... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-21 20:35:00 UTC ]
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Facebook left ‘hundreds of millions’ of users’ passwords stored in plain text

Cheltenham rolls out teachers reading network nationwide

Cheltenham Festivals is rolling out its network of free teachers’ reading groups nationally, in partnership with a number of children’s book organisations including Centre for Literacy in Primary Education (CLPE) and Just Imagine. Continue reading at The Bookseller

[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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How Facebook is spending more to ensure wary publishers rely on it less

The pilot program is designed to improve the spread of information among local news publishers looking to modernize their businesses. The post How Facebook is spending more to ensure wary publishers rely on it less appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-19 00:00:00 UTC ]
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Facebook and Google broke down barriers to broadcast media — even for mass killers

The killing of 49 people at two mosques in Christchurch, New Zealand, was engineered to be viewed and shared on the world’s largest technology platforms, taking full advantage of Silicon Valley’s laissez-faire approach to content moderation. It began with a racist manifesto uploaded to the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-16 00:05:00 UTC ]
More news stories like this | All news stories tagged with: #content moderation #laissez-faire approach #silicon valley #mass killers #google broke

Facebook and Google broke down barriers to broadcast media — even for mass killers

[ Baltimore Sun | 2019-03-16 00:05:00 UTC ]
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El apagón global de Facebook fue causado por' un cambio en la configuración del servidor'.

El apagón global de Facebook Inc., que afectó a los usuarios de su red social homónima, así como a los servicios de Instagram, Messenger y WhatsApp, fue resultado de un problema técnico, anunció la compañía. El problema fue causado por "un cambio en la configuración del servidor" y ahora está... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-16 00:00:00 UTC ]
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Chris Cox Is Leaving Facebook

Cox, Facebook’s chief product officer, announced he’s leaving the company one week after Mark Zuckerberg published his privacy manifesto. Continue reading at Wired

[ Wired | 2019-03-15 00:00:00 UTC ]
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Facebook loses top product officer Chris Cox, Mark Zuckerberg’s confidant

Facebook Inc.’s top executive in charge of all products, Chris Cox, the longtime confidant of Chief Executive Mark Zuckerberg, is leaving the company. It’s the highest-level departure at the social media giant amid nearly two years of sustained crises. Cox’s unexpected departure, which he... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-14 22:45:00 UTC ]
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Facebook loses top product officer Chris Cox, Mark Zuckerberg’s confidant

Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers

Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
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Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
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Facebook is paying 12 publishers for Watch shows starring video creators

Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-12 00:00:00 UTC ]
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London Book Fair 2019: Why the Story of Our Networked World Is a Story of Upheaval

In his new book, former F.C.C. Chariman Tom Wheeler deftly explores 500 years of network revolutions, and offers an invaluable take on the challenges we now face. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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This Big Facebook Critic Fears Tech’s Business Model

Roger McNamee was a mentor Mark Zuckerberg and an early investor in Facebook. Now he has written a book about the "Facebook catastrophe." Continue reading at Wired

[ Wired | 2019-03-11 00:00:00 UTC ]
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Ambitious breakup of Amazon, Facebook and Google is proposed by Elizabeth Warren

Sen. Elizabeth Warren (D-Mass.) pledged Friday to take aim at Amazon, Facebook and Google if she is elected president in 2020, breaking apart each of the big tech companies and introducing sweeping new regulation of Silicon Valley. The proposal marks the most ambitious and aggressive effort... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-08 20:40:00 UTC ]
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