Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Frankfurt Book Fair 2013: What Is a Publisher Now?

The publishing industry is in the midst of a rapid, tech-fueled period of change, but what does that change mean for the future of the business? That was the question posed to an opening panel at the 2013 Frankfurt Book Fair: What Is a Publisher Now? Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Self-Publishing Output Jumped 59% in 2012

A new analysis of ISBN data by Bowker found that the number of self-published books in 2012 rose 59% over 2011, growing to over 391,000 titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Bilton Twitter Book -- Co-Founder Jack Dorsey Almost Went to Facebook (And More!)

An excerpt from a forthcoming book on the birth of Twitter reveals surprising new details about the company's founders. Some not-so-pretty. Continue reading at AllThingsD

[ AllThingsD | 2013-10-09 00:00:00 UTC ]
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Publishing’s Civil Wars

There is a revolution afoot in publishing, but it might not be what you think. As the print vs. digital battle continues to play out, self-publishing continues to gain momentum and influence in the industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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Furloughed by the government? At least you've got time to read. (+video)

In the wake of the government shutdown, Baltimore-based breathe bookstore café is offering a 10 percent discount to furloughed workers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-08 00:00:00 UTC ]
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VIDEO: Children on their favourite books

To celebrate Children's Book Week, the charity Booktrust has compiled a list of 100 books that they say every child should read by the age of 14. BBC News asked some children what they thought. Continue reading at BBC News

[ BBC News | 2013-10-08 00:00:00 UTC ]
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S&S and Yilin Press Enter Distribution and Publishing Agreement

Under one of the more comprehensive trade deals with a Chinese publishing house, S&S will distribute ebooks of a broad cross-section of Yilin Press’s Mandarin language titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
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Scribd Founder Envisions Google Glass–like Wearables For E–Reading

The content on Scribd, the San–Francisco based startup that aims to create the digital library of the future, is available on a range of devices, from laptops to smartphones to tablets. But CEO Trip Adler tells Fast Company we won't be reading e–books in our hands in the future––they'll be... Continue reading at Fast Company

[ Fast Company | 2013-10-07 00:00:00 UTC ]
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In the Digital Publishing Era, Content Trumps Platform

The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Publisher of Philadelphia Inquirer Fires Editor

The editor of The Philadelphia Inquirer, William K. Marimow, was fired on Monday, according to a brief e-mail sent to staff members by the newspaper’s publisher.   A Pulitzer Prize winner and former investigative jou ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-07 00:00:00 UTC ]
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Religion Update Fall 2013: The Spirit of Cultural Shifts

We live in the age of new media and the kingdom of pop culture, and a new crop of books looks at how those spheres intersect with religion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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Publishing’s New Normal

The Publishers Weekly salary survey is back, and the publishing industry has undergone much change since we last conducted it, in the spring of 2010. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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October’s Top Reviews of Self-Published Books from BlueInk Review

This month's recipients of starred reviews from BlueInk include a novel about a schizophrenic New Yorker who believes he is Beethoven and a timely look at profiteering in American medicine. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-04 00:00:00 UTC ]
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Frankfurt Book Fair 2013: The Publisher: Innovator or Traditionalist?

There is no denying that the past decade has seen some mighty changes within the publishing industry. Continue reading at Publishers Weekly

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Former Facebook employee says Dave Eggers copied her memoir in his new novel

Former Facebook employee Kate Losse says Eggers used her personal story as the narrative for his novel 'The Circle.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-03 00:00:00 UTC ]
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San Diego Reader Launches eBook Publishing Program to Re-Introduce Great Writing to New Readers

The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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[ Folio Magazine | 2013-10-02 00:00:00 UTC ]
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Justice Department opposes company requests to publish surveillance statistics

The U.S. Department of Justice has opposed requests by Facebook, Google, Microsoft and other companies to publish the number of surveillance requests they receive from the National Security Agency and other agencies. Requests from five Internet companies, also including Yahoo and LinkedIn,... Continue reading at PC World

[ PC World | 2013-10-02 00:00:00 UTC ]
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Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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