Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Independent publisher Nosy Crow has published a picture book based on the John Lewis Christmas advertisement for the third time.   Monty’s Christmas is a rhyming hardback picture book that tells the story of the advert, in which a young boy finds his a soulmate for his penguin. The advert... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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Create Like Nobody's Watching: How An Obscure Marvel Comic Became Disney's Next Big Hero (6)

Big Hero 6 was created when Marvel's top brass was focused on X-Men. A decade later, Disney is bringing it back to life.When it was announced last year that the first-ever Marvel property that Disney Animation was going to tackle as a feature film was Big Hero 6, there was collective... Continue reading at Fast Company

[ Fast Company | 2014-11-07 00:00:00 UTC ]
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German news publishers want Google to rip their content after all

At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget

[ Engadget | 2014-11-07 00:00:00 UTC ]
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Hot Button Issues for English-Language Publishers in 2014

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[ Publishing Perspectives | 2014-11-06 00:00:00 UTC ]
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Publishing Technology appoints Montgomery c.t.o.

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[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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From IPR License: Global Rights Scene Shifts East, Goes Indie

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[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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Facebook Data Requests From Law Enforcement Are Increasing

Requests for Facebook user information from law enforcement are up 24% since 2013.Tech companies like Facebook and Twitter siphon up untold gigabytes of user data, which makes them obvious targets for governments and law enforcement agencies looking to gather evidence. This week in a bid for... Continue reading at Fast Company

[ Fast Company | 2014-11-05 00:00:00 UTC ]
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Bookcase Literary Agency Makes a Global Splash with Self-Publishing

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[ Publishing Perspectives | 2014-11-04 00:00:00 UTC ]
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[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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[ BBC News | 2014-11-04 00:00:00 UTC ]
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[ BBC World | 2014-11-04 00:00:00 UTC ]
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[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
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[ Fast Company | 2014-11-03 00:00:00 UTC ]
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[ Advertising Age | 2014-11-03 00:00:00 UTC ]
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[ The Guardian | 2014-11-02 00:00:00 UTC ]
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[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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Puffin to publish Novak’s The Book With No Pictures

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[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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[ Engadget | 2014-10-31 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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