In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant Article within a single post. The update, detailed today in a blog post, is in some ways similar to Snapchat's Discover feature, which lets designated media companies post directly to the app. "More than a year after launching Instant Articles, we continue to explore new features that improve the experience for people and publishers alike," Facebook product manager Josh Roberts wrote in a blog post detailing the news. "Publishers have told us they'd like to experiment with presenting packages of stories to their most engaged readers on Facebook." Here's how it works: When a user clicks on an Instant Article from a publisher, they will be able to swipe through multiple unrelated stories instead of just one. Then, just like with normal Facebook stories, users can choose to share a post, save it for later, open it in Safari or post it to other channels like Twitter or email. In a separate announcement today, the company debuted the Facebook Journalism Project. In a blog post detailing the endeavor, Facebook director of product Fidji Simo said the company is working to collaborate with media organizations on news storytelling formats, business models and ways to partner with... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-11 00:00:00 UTC ]
Founder W. Paul Coates looks back at 40 years in independent book publishing, for which he feels a great deal of gratitude. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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There's been some negative buzz in recent months around publishers' shift to distributed content--and particularly, video ad spending on Facebook. Numerous articles, citing anonymous sources and utilizing mysterious methodology, point to monetization woes, shrinking returns and writer layoffs.... Continue reading at AdWeek
[ AdWeek | 2017-12-25 00:00:00 UTC ]
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With a focus this year on business models and monetization issues in the creative industries, THE ARTS+ is looking for cultural participants and their concepts. By Porter Anderson, Editor-in-Chief | @Porter_Anderson This Year: Monetization and Business Models deadline of June 9 has been... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-31 00:00:00 UTC ]
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Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant... Continue reading at Advertising Age
[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-01 00:00:00 UTC ]
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Fiction presaging the turbulent political currents of recent months, and exploring the role of the novelist and storytelling in society, was in evidence at the William Heinemann, Hutchinson and Windmill 2017 fiction showcase. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Publishers need to “update their mindsets, ways of thinking and business models" and "treat time like money" in order to survive and thrive, innovation expert Terence Mauri has said in a keynote speech at the IPG spring conference. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Robin Hyman, the former president of the Publishers Association, whose love of dictionaries and aptitude in the independent publishing world granted him a great deal of respect within the trade, is remembered by Laurence King. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Children’s authors have hit out at the slew of celebrity book deals struck in recent months, warning that full-time fiction writers are struggling while famous people attract big advances and sizeable marketing budgets. Continue reading at The Bookseller
[ The Bookseller | 2017-02-06 00:00:00 UTC ]
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The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at Advertising Age
[ Advertising Age | 2017-02-02 00:00:00 UTC ]
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In recent months, a lot of ink was spilled to criticize Facebook’s role in the dissemination of news, especially related to the past U.S. presidential election. On Wednesday, the company announced a new suite of initiatives aimed at improving its collaboration with journalists and media... Continue reading at PC World
[ PC World | 2017-01-12 00:00:00 UTC ]
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In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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Investors Edgar Bronfman Jr. and Ynon Kreiz made a takeover approach for Time Inc. in recent months, but were rebuffed by the iconic magazine publisher, according to a person familiar with the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-11-29 00:00:00 UTC ]
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Singapore literature, or Sing lit as it is known locally, is getting hot—and it is not because of the island’s tropical climate. Recent months have seen many titles, from literary fiction to middle grade series, getting picked up by overseas publishers, including those from the U.K. and U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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While members of the Amazon Prime club get all kinds of benefits with their subscription, bookworms don't receive a great deal of special treatment. Sure, they can borrow one ebook for free each month and access new novels early, but the all-you-can... Continue reading at Engadget
[ Engadget | 2016-10-05 00:00:00 UTC ]
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With the resurgence of print formats, indie booksellers are testing new business models, scouting new locations, and starting mini-chains. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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Reuters Institute for the Study of Journalism report also finds importance of TV news is waning among young peoplePeople are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential... Continue reading at The Guardian
[ The Guardian | 2016-06-15 00:00:00 UTC ]
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Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
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by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at Digiday
[ Digiday | 2016-04-06 00:00:00 UTC ]
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The 2016 shortlist for the IPG Independent Publishing Awards showcases how publishers are generating sales from new business models and digital projects. The post IPG Shortlist Announced from Record Number of Entries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
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