Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what they are doing about ad blocking. Executives from the News UK, the International New York Times, Factory Media and others shared their views on the topic. The post Europe’s top publishers on what they’re doing about ad blocking appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-08 00:00:00 UTC ]
At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking. The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
More news stories like this
"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this
Tanit Koch’s departure as top editor of Bild, a mass-market tabloid owned by Axel Springer, the German publishing giant, comes two years after she took up the post. Continue reading at The New York Times
[ The New York Times | 2018-02-03 00:00:00 UTC ]
More news stories like this
With Google about to start ranking mobile sites by speed, we looked at which top publishers are ready and which could use improvement. The post Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
More news stories like this
Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. The post Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-12 00:00:00 UTC ]
More news stories like this
On the way to Europe's Digital Single Market, booksellers are sharply alarmed about geo-blocking and its potential effects on ebook sales. The post Europe’s Geo-Blocking Debate: Booksellers on the Ropes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-29 00:00:00 UTC ]
More news stories like this
BuzzFeed, Vox Media, Attn, Mashable and Refinery29 are among the publishers getting paid by Facebook to make shows for its video tab. The post Facebook recruits its top publishers for exclusive shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-25 00:00:00 UTC ]
More news stories like this
The German publishing giant has taken a muscular approach to fighting Facebook and Google. The post Axel Springer’s muscular approach to platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-09 00:00:00 UTC ]
More news stories like this
We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at Digiday
[ Digiday | 2017-05-03 00:00:00 UTC ]
More news stories like this
Long before she became the resident VR expert at one of the country's top publishers, Mia Tramz was finding low-tech ways to create immersive experiences. While participating in a sculpture installation as a visual arts student at Columbia University, "I made a sculpture with mirrored fragments... Continue reading at AdWeek
[ AdWeek | 2017-05-02 00:00:00 UTC ]
More news stories like this
News UK's chief commercial director, Dominic Carter, believes there is threat and opportunity in equal measure from the Facebook-Google duopoly for publishers. The post News Corp sales exec on the duopoly: ‘That threat is not going away’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-27 00:00:00 UTC ]
More news stories like this
Fake news doesn't just get airplay on Facebook. Ads for such bogus stories have wound up in unexpected places, including The New York Times and Los Angeles Times. Even big publishers like them are limited in their ability to completely wipe out such ads. “It really exposes the inherent flaw of... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
More news stories like this
A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
More news stories like this
It’s not often you get to shake out what publishers’ biggest concerns are across the entire range of European markets, all at once. When 250 execs from leading publishers from across Europe convened on the French riviera this week for the Digiday Publishing Summit, we asked them to literally map... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this
All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this
Top publishers from across Europe gathered in Nice, France this week to thrash out what their biggest challenges are, and how to address them. Publishing to platforms remains a clear concern, and publishing execs spoke to us anonymously about what they fear most. Some confessed shock that the... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this
Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this
French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
More news stories like this
Brussels hasn't always looked kindly on the use of things like online behavioral advertising, and the revised General Data Protection Regulations reflect that. But there are other debates now raging concerning the ePrivacy Directive, and the fallout for both publishers, advertisers, and... Continue reading at Digiday
[ Digiday | 2016-09-01 00:00:00 UTC ]
More news stories like this
Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
More news stories like this