Emmys ratings skid to an all-time low (and maybe that's not such a bad thing)

Ratings for Fox’s presentation of the 71st Primetime Emmy Awards plummeted to an all-time low Sunday night, but given that the broadcast now functions as a three-hour infomercial for the streaming services and premium cable networks that are gobbling network TV’s lunch, it’s perhaps for the best that relatively few people were watching. The Fox broadcast averaged 6.9 million viewers and a 1.6 rating in the target demo, which works out to around 2.08 million adults age 18-to-49. Both measures represented a staggering 33 percent decline compared to last year’s Emmys, a Monday-night NBC affair which drew 10.2 million viewers and a 2.4 rating, or 3.07 million adults 18-to-49. If “Sunday Night Football” may have eaten into Fox’s primetime audience—a preliminary 12.8 household rating suggests that NBC’s football showcase averaged in the neighborhood of 17.6 million viewers—the Emmy ratings have been in free fall for some time. Count back from six years ago, when CBS averaged 17.8 million viewers with its coverage of the 65th installment of the Emmys and last night’s show was down 61 percent. That the networks persist in hosting this annual celebration of all things Netflix, Amazon Prime Video and HBO remains something of a head-scratcher. What advantage is there in banging the drum for Phoebe Waller-Bridge’s Amazon series “Fleabag,” for which the creator/writer/actress snared no fewer than three pointy-winged trophies? How does hyping “Barry” and “Game of Thrones” and “The... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-23 22:17:27 UTC ]

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