Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope. The initiative, called "DD Summer Soundtrack," centers on a five-concert series that the fast-food chain is sponsoring, and the music kicks off today with a performance by pop-fusion artist Marian Hill in Philadelphia. The Canton, Mass.-based company's marketing team—which includes agencies Hill Holliday and Trilia—will publish and promote content from the concerts on its social channels, including its initial effort on livestreaming-app Periscope. "This will be the first time we've had the mass social presence across all the channels on the same idea for the same promotion," said Scott Hudler, vp of global consumer engagement at Dunkin' Donuts. "With a program like this—which is clearly designed to reach a younger consumer—we feel like we need to cover all of our bases." If you often use Spotify's free service—in other words, not its $9.99-a-month, no-ads offering—expect to see and hear plenty of Dunkin' Donuts' promos through Labor Day. It's the most elaborate partnership between the brand and the digital-music service to date. "They've bought media across all of our different channels—audio, video ads, desktop banners," said Spotify CMO Jeff Levick. "They're really doing a full, summertime... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-21 00:00:00 UTC ]
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Book supplier Browns Books for Students is to launch an ebook platform especially for schools... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, today announced it has secured an additional $6 million in funding. The new round, led by growth equity firm Georgian Partners, joins more than ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
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The editorial directorship at Coffee House Press may have changed hands only six months ago, passing from its founding publisher, Allan Kornblum, to longtime editor Chris Fischbach in July, but the 27-year-old Minneapolis literary nonprofit press certainly hasn’t lost any momentum during the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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Joanna Ellis, former marketing director at Faber, is to join The Literary Platform as associate... Continue reading at The Bookseller
[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad... Continue reading at AdWeek
[ AdWeek | 2012-01-10 00:00:00 UTC ]
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TV presenter Stephen Fry is to judge an international competition, launched by literature and... Continue reading at The Bookseller
[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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China's biggest online book retailer Dangdang has launched its ebook platform in China, with... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Inc. magazine is one of the latest publishers to enter the booming e-commerce space through its partnership with RapidBuyr, a daily online deals service geared toward small and medium-sized businesses. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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Analysis: Amazon's admission of selling a million Kindles per week is good news for the ebook market in general. Continue reading at PC World
[ PC World | 2011-12-18 00:00:00 UTC ]
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Pearson, the publisher of the Financial Times, is to sell its 50% stake in FTSE International to the London Stock Exchange for £450m, as it looks to focus on business news and analysis, and away from data. Continue reading at Media Week
[ Media Week | 2011-12-12 00:00:00 UTC ]
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Penguin parent company Pearson has sold its 50% stake in FTSE International to the London... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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China's biggest online book retailer E-Commerce China Dangdang plans to begin selling ebooks... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Google Inc.'s YouTube said it acquired RightsFlow Inc., a small company that tracks and processes royalty payments to songwriters and music publishers. Continue reading at AllThingsD
[ AllThingsD | 2011-12-10 00:00:00 UTC ]
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The Foyle family investment vehicle Noved Investment Holdings is selling the leasehold to the... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Asda will begin selling the Kobo wireless e-reader for £67 this Friday (9th December). The... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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Simon & Schuster has bought a book dubbed "The Tiger Mother meets The Last Lecture... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Germanys Catholic Church has announced this week its intention to sell Weltbild, one of... Continue reading at The Bookseller
[ The Bookseller | 2011-11-24 00:00:00 UTC ]
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Notes in the margins of ebooks could be the next platform for social interaction. At least that's what Amsterdam-based Openmargin is hoping. Continue reading at AllThingsD
[ AllThingsD | 2011-11-19 00:00:00 UTC ]
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