Download: 5 lessons from the advertising agency roundtable

LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The highlights of that discussion have been transcribed into this ebook, “The LinkedIn Advertising Agency Roundtable 2016.” Download the ebook now. Sponsor content by LinkedIn. The post Download: 5 lessons from the advertising agency roundtable appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-08 00:00:00 UTC ]
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The Breast of Advertising

Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the rack, of course, that generated so much interest for the May 21 cover story, illustrated with an... Continue reading at AdWeek

[ AdWeek | 2012-06-04 00:00:00 UTC ]
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Early News Apps Evolve Based on Lessons Learned, User Demands

When Apple introduced the iPad tablet in 2010, many newspaper publishers were eager to step up and create apps for the device. These early adopters recognized the tablet as an important medium to attract audiences and gain revenue, and they introduce ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-30 00:00:00 UTC ]
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The State of App Advertising

In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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Future plc iPad App Sales Hit $5 Million Since Newsstand Debut

In its interim statement for its fiscal half-year ending March 2012, enthusiast publisher Future plc is reporting a quickly growing digital operation. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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HC UK revenues up 'over 5%' in first quarter

HarperCollins UK saw revenues up over 5% year-on-year for the first quarter of 2012, c.e.o.... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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Reading Agency and PA launch digital skills scheme

The Reading Agency and the Publishers Association have launched a digital skills sharing... Continue reading at The Bookseller

[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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Time Inc. Subscription, Advertising Revenues Down in Q1 2012

Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Microsoft, Barnes & Noble teach Apple and Amazon a lesson about educational ebooks

Nobody partners, or negotiates deals, like Microsoft. That's evident from today's stunning agreement with Barnes & Noble, which is sure to turn the ebook market on its head. The two will jointly invest in Newco, temporary name for ebook venture that incorporates B&N's digital and College... Continue reading at Betanews

[ Betanews | 2012-04-30 00:00:00 UTC ]
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Agency shift sparks anger, uncertainty at LBF

The London Book Fair has opened in a mood of uncertainty and anger as the industry continues... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Hely Hutchinson: Hachette UK agency deals 'continue'

Hachette UK c.e.o. Tim Hely Hutchinson has assured authors that the publisher is... Continue reading at The Bookseller

[ The Bookseller | 2012-04-12 00:00:00 UTC ]
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E-book landscape shifts as DoJ rocks agency model

The future of the agency model looks uncertain this evening (11th April) after three giant US... Continue reading at The Bookseller

[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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Hachette, S&S and Harper settle with DoJ over agency

Hachette, Simon & Schuster and HarperCollins have settled with the US Department of Justice... Continue reading at The Bookseller

[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it&rsquo;s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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New colours for Ladies’ Detective Agency

Little, Brown is embarking on a new look for Alexander McCall Smith’s Ladies’... Continue reading at The Bookseller

[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Lawton to create new agency with Furniss

Agent Rowan Lawton is to join Eugenie Furniss in founding a new literary agency at management... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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EU hints at possible deal over agency model

EU regulators have hinted that they are open to a deal with European publishers over the agency... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Furniss to leave WME to set up agency

Eugenie Furniss, one of the UK’s most high-profile literary agents, is leaving William... Continue reading at The Bookseller

[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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Ebooks Get the Respect They Deserve at 'Download the Universe'

Ebooks aren't just electronic versions of printed books. They present a different reading experience and, in certain cases, demand their own reviews. Continue reading at The Atlantic

[ The Atlantic | 2012-03-01 00:00:00 UTC ]
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How To Lose Friends And Alienate Twitter Followers: 5 Stupid Social Media Mistakes

When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. With so much tweeting, I... Continue reading at Fast Company

[ Fast Company | 2012-03-01 00:00:00 UTC ]
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