As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with programmatic buying, advertisers can reach their demo of choice faster and cheaper, and with improving transparency. Meanwhile, with the hot segments of native and video advertising, the advantage goes to premium publishers, which are more likely to have the resources required to produce custom ads and high-quality video. There’s also the viewability issue. The sudden interest by advertisers in ensuring their ads are actually being seen puts an additional burden on networks with hundreds if not thousands of partner sites. When asked about Glam and Say in particular, buyers described those companies as “losing heat” and “totally getting eclipsed ... programmatic lets you crunch those audiences in seconds.” “I think they’re still fighting for share, and with more people claiming or offering native content marketing options, it’s becoming a much more competitive landscape,” said Adam Shlachter, svp of media, Digitas. “Size and scale of blogs, voices and personalities aren’t the only deciding factors.” Small wonder, then, that blog networks have been retooling. Say Media has sought to become more of a traditional publisher, with the launch of xoJane and purchase of what’s now ReadWrite.... Continue reading at 'AdWeek'
[ AdWeek | 2013-07-09 00:00:00 UTC ]
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Until recently, reading a book had resisted technological advances, but like everything else, this has started to evolve and now we are embracing technology. Books are now more easily available in electronic format and sharing your opinion about a title print or ebook is more popular. So... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Written By: Laura Richards Publication Date: Tue, 01/03/2011 - 14:59 Man Booker winner Howard Jacobson has dismissed social networking sites Facebook and Twitter, claiming both sites "will be the death of us". In an interview on Sky Arts' "The Book Show", The Finkler Question author confessed... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Lloyd Shepherd, former director of news and information products at Yahoo and (disclaimer) deputy director of digital publishing at GU, has a new company and a new project in the form of Messy Media which is set to roll out a series of specialist news blogs.The company launched its first... Continue reading at The Guardian
[ The Guardian | 2007-09-24 00:00:00 UTC ]
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