Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a 100-page digest, the SIP will aim to be a portable source of information that capitalizes on “insatiable curiosity,” while also being compact enough to “throw in a bag, briefcase or backpack and take with you wherever you’re going,” according to Becky Lang, executive editor of Kalmbach Media’s Science Group. Wanting to reach an audience beyond its typical subscriber, the SIP is attempting to lean into the “wow factor" by highlighting fact-backed topics such as which reptiles’ bones glow in the dark and hunting for gold in the galaxy . “We saw an opportunity to broaden our audience beyond those who may have simply seen a quick tweet about any one of these stories or who may not ordinarily engage with much science content at all,” says Stephen George, Kalmbach’s VP of content and the Science Group editorial director. He continues that Kalmbach hopes the “eclectic mix of topics” offered in this SIP, with quandaries ranging from “Could suppressing a sneeze kill you?” to “What would happen if you stuck your head in a particle accelerator?” will hopefully engage new readers, particularly younger ones, enough to explore the other platforms that Discover is on. “Instead of giving our... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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HarperNonFiction has launched an innovative marketing campaign for the early e-book release of Ben Mezrich’s The AntiSocial Network, which will allow readers to manipulate the title's price by micro trading in GameStop stock. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 00:36:07 UTC ]
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Conversations around making the literature sector in Ireland more inclusive have been happening for some time, and the publication of Arts Council Ireland’s Equality, Human Rights and Diversity Policy in 2019 put a focus on the need for diversity across all artforms, so that no one is excluded. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 14:32:17 UTC ]
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With all categories except adult fiction having declines, unit sales of print books fell 5.2% in the week ended September 4, 2021 from the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
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The new comics and graphic novels imprint from Vault Comics aims to deliver fantasy, sci-fi, and horror stories to middle grade and tween readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
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Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 10:52:31 UTC ]
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The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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Unit sales of print books increased 1.6% last week over 2020, ending four weeks of declines. Adult fiction sales led the rebound, with sales up 26.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
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Unit sales of print books declined 1.3% in the week ended Aug. 14, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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While print unit sales improved last week over the week ended August 7, 2021, they still fell 1.3% compared to a year ago, as adult fiction remained the only category to post a meaningful increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-18 04:00:00 UTC ]
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Michael Joseph will publish Marian Keyes' sequel to Rachel's Holiday next year, revisiting one of the author's most loved characters almost 25 years on. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 16:55:36 UTC ]
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Unit sales of print books fell 8% in the week ended Aug. 7, 2021, compared to a year ago, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
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At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Holland House, the tiny indie behind Karen Jennings' An Island, has reprinted 5,000 more copies and attracted foreign rights interest after the novel won the press its first ever Booker nomination. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 23:49:09 UTC ]
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Unit sales of print books dipped 1.7% in the week ended July 31, 2021, compared to the week ended Aug. 1, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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Unit sales fell in all nonfiction categories last week, offsetting another week of increases in adult fiction and resulting in a 1.7% decline from the week ended August 1, 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
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Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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With sales in nonfiction categories all falling again, unit sales of print books declined 4.9% last week compared to the week ended July 25, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
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Thomas Nelson will launch Sarah Young's "Jesus Listens," in October with one million units, expanding a massive brand that began in 2004 with "Jesus Calling." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-28 04:00:00 UTC ]
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