Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers

Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a 100-page digest, the SIP will aim to be a portable source of information that capitalizes on “insatiable curiosity,” while also being compact enough to “throw in a bag, briefcase or backpack and take with you wherever you’re going,” according to Becky Lang, executive editor of Kalmbach Media’s Science Group. Wanting to reach an audience beyond its typical subscriber, the SIP is attempting to lean into the “wow factor" by highlighting fact-backed topics such as which reptiles’ bones glow in the dark and hunting for gold in the galaxy . “We saw an opportunity to broaden our audience beyond those who may have simply seen a quick tweet about any one of these stories or who may not ordinarily engage with much science content at all,” says Stephen George, Kalmbach’s VP of content and the Science Group editorial director. He continues that Kalmbach hopes the “eclectic mix of topics” offered in this SIP, with quandaries ranging from “Could suppressing a sneeze kill you?” to “What would happen if you stuck your head in a particle accelerator?” will hopefully engage new readers, particularly younger ones, enough to explore the other platforms that Discover is on. “Instead of giving our... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
News tagged with: #ultimate guide #similar projects #cover price

Other news stories related to: "Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers"


HarperCollins allows readers to manipulate GameStop story's e-book price

HarperNonFiction has launched an innovative marketing campaign for the early e-book release of Ben Mezrich’s The AntiSocial Network, which will allow readers to manipulate the title's price by micro trading in GameStop stock. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 00:36:07 UTC ]
More news stories like this | All news stories tagged with: #e-book #e-book price


CBI unveils projects to young readers in Ireland, regardless of their backgrounds

Conversations around making the literature sector in Ireland more inclusive have been happening for some time, and the publication of Arts Council Ireland’s Equality, Human Rights and Diversity Policy in 2019 put a focus on the need for diversity across all artforms, so that no one is excluded.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 14:32:17 UTC ]
More news stories like this | All news stories tagged with: #human rights #literature sector #young readers


Adult Fiction Couldn't Save Last Week's Print Book Sales

With all categories except adult fiction having declines, unit sales of print books fell 5.2% in the week ended September 4, 2021 from the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #print book #adult fiction


New Universes for Young Readers: Close-up on Wonderbound

The new comics and graphic novels imprint from Vault Comics aims to deliver fantasy, sci-fi, and horror stories to middle grade and tween readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #middle grade #horror stories #young readers


OUP unveils new logo to mark digital-first shift

Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 10:52:31 UTC ]
More news stories like this | All news stories tagged with: #oxford university press


New PLA Survey Illustrates Critical Digital Role Played by Public Libraries

The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #public libraries


Print Book Sales Skid Ends After Four Weeks

Unit sales of print books increased 1.6% last week over 2020, ending four weeks of declines. Adult fiction sales led the rebound, with sales up 26.3%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
More news stories like this |


Print Unit Sales Dip in Mid-August

Unit sales of print books declined 1.3% in the week ended Aug. 14, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
More news stories like this |


Print Book Sales Dipped Last Week

While print unit sales improved last week over the week ended August 7, 2021, they still fell 1.3% compared to a year ago, as adult fiction remained the only category to post a meaningful increase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #3% compared


PMJ to publish Marian Keyes' sequel to Rachel’s Holiday

Michael Joseph will publish Marian Keyes' sequel to Rachel's Holiday next year, revisiting one of the author's most loved characters almost 25 years on.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-16 16:55:36 UTC ]
More news stories like this | All news stories tagged with: #michael joseph


Print Sales Down Again in Early August

Unit sales of print books fell 8% in the week ended Aug. 7, 2021, compared to a year ago, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #early august #print sales


NPD Sees the US Print Market Up in July, ‘Momentum Slowing’

The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
More news stories like this | All news stories tagged with: #npd sees #print market


Jones, Mairena, Stewart Join 'PW'; Morris Up in Digital Dept.

At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #digital operations #editorial assistant #digital assistant


Thousands more Jennings copies printed after indie's first Booker nomination

Holland House, the tiny indie behind Karen Jennings' An Island, has reprinted 5,000 more copies and attracted foreign rights interest after the novel won the press its first ever Booker nomination. Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 23:49:09 UTC ]
More news stories like this | All news stories tagged with: #karen jennings


Print Sales End July on a Down Note

Unit sales of print books dipped 1.7% in the week ended July 31, 2021, compared to the week ended Aug. 1, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
More news stories like this |


Print Book Sales Fell 1.7% Last Week

Unit sales fell in all nonfiction categories last week, offsetting another week of increases in adult fiction and resulting in a 1.7% decline from the week ended August 1, 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #7% decline #adult fiction #nonfiction categories


How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
More news stories like this | All news stories tagged with: #magazine publisher #multiple channels #increasing productivity #light customization #geographic regions #custom publications #limit contracts #niemeier prefers #tech providers #shared stories #core subscribers #earnings call #tom harty #subscription side


How Magazine Publishers Are Cutting Print Costs to Improve Profits

From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
More news stories like this | All news stories tagged with: #improve profits #magazine publishers


Declines in Nonfiction Dropped Print Book Sales Last Week

With sales in nonfiction categories all falling again, unit sales of print books declined 4.9% last week compared to the week ended July 25, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #print book #nonfiction categories #week compared


Devotional to Get Huge First Printing—Again

Thomas Nelson will launch Sarah Young's "Jesus Listens," in October with one million units, expanding a massive brand that began in 2004 with "Jesus Calling." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-28 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #jesus calling #million units #jesus listens #thomas nelson