Digital publishing: the experts' view of what's next

Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their businessAnna Rafferty, Penguin digital managing director"I predict more digital for publishers in 2014.  I'm not being (completely) facetious, I mean more digitalness in all parts of the industry, not just in ebook product output.  We're going to be using all of the creepy/fun/incredibly clever targeted and personalised marketing opportunities that our connected lives now afford to the smart marketer to reach, and then truly delight, relevant readers."I'm fascinated by the explosion of the Quantified Self, enabled by digital technology, and love the idea of a personal Quantified Self reading-tracker-and-recommendation app – like a cross between Fitbit and Foursquare but with books.  That would be fun.  I'm also obsessed with Tumblr and the way it acts as a co-creation, self-publishing platform.  Thousands of people are, usually collaboratively, producing a lot of short-form, episodic fiction and hundreds of thousands more are reading it.  Is this the start of a new storytelling format? Actually, no – I used to write fan fiction consequences in school by passing notebooks around – but Tumblr allows this creativity to explode, making it very easy for readers and publishers to discover real talent and energy there; very interesting."In terms of massive digital bestsellers for 2014, look no further than Elizabeth Is Missing.  It's got everything lined up to be an enormous e (and... Continue reading at 'The Guardian'

[ The Guardian | 2014-01-10 00:00:00 UTC ]
News tagged with: #iain pears #growing trend #kate wilson #nosy crow

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[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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Indies call for more educational publisher support

Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 09:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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Indies call for more publisher support

Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 08:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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IPC appoints Emily Hutchings as NME publishing director

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[ Media Week | 2011-10-24 00:00:00 UTC ]
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Phone hacking scandal hits publishing

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[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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DK Publishing Bounces Back

When Penguin began the restructuring of DK Publishing in 2009, it had two main objectives—to reduce the size of its list and to cut editorial costs to improve the profitability of its illustrated book group. What it hadn’t counted on was the phenomenal success of its publishing partnership with... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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[ The New York Times | 2011-10-20 00:00:00 UTC ]
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Publishers and booksellers to swap working days

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[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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[ PC World | 2011-10-19 00:00:00 UTC ]
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[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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[ Media Week | 2011-10-14 00:00:00 UTC ]
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A Pattern of Success at C&T Publishing

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[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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Robson Press to publish Stoker's lost notebooks

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[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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Authonomy launches digital imprint

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[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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