Digital Publishing and the Art of Achieving Audience Loyalty

Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]

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Horatio Clare calls for magazines to stop ‘toy-tat’ giveaways

Children’s author Horatio Clare is calling for magazine publishers such as Egmont to stop giving away plastic toys, saying the amount of non-disposable plastic used in their giveaways amounts to 3,000 tonnes every year. Continue reading at The Bookseller

[ The Bookseller | 2018-06-19 00:00:00 UTC ]
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Magazine publishers with video ambitions see YouTube as safer bet than Facebook

Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-17 00:00:00 UTC ]
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Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Books newsletter: It's Festival of Books weekend!

Welcome to the L.A. Times Books newsletter! I’m books editor Carolyn Kellogg and I’m really excited for the Los Angeles Times Festival of Books this weekend. What you’ll find in our book section in print and online this week (and last!) are all stories dedicated to the authors coming to the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-21 00:00:00 UTC ]
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Apple Music for journalism? Apple plans paid subscription service for news

Apple plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services.The... Continue reading at Advertising Age

[ Advertising Age | 2018-04-17 00:00:00 UTC ]
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'Ebooks are stupid', says head of one of world's biggest publishers

The chief executive of Hachette Livre, Arnaud Nourry, says the industry has had ‘one or two successes among a hundred failures’ and that ebooks have ‘no creativity’The head of one of the world’s largest book publishers has described the ebook as “a stupid product” that is unlikely to see further... Continue reading at The Guardian

[ The Guardian | 2018-02-20 00:00:00 UTC ]
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The Rundown: Digital publishing’s crash landing

In this week’s Rundown, we examine reasons Facebook and Google will be constrained in 2018, Wired’s play for digital subscriptions and more. The post The Rundown: Digital publishing’s crash landing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-29 00:00:00 UTC ]
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Digital Publishers Find Shared Purpose at W3C Publishing Summit

Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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These 14 Digital Publishers Are the Hottest Voices on the Internet. Here’s What They’re Doing

In the world of digital publishing, sites, brands and podcasts saw tremendous growth this year thanks to politics, partnerships and social media. By being true to themselves and leaning into what they do best, destinations like BuzzFeed's Tasty and Teen Vogue resonated with their audiences even... Continue reading at AdWeek

[ AdWeek | 2017-10-30 00:00:00 UTC ]
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Why Publishers Should Start Thinking About Blockchain

A publisher roundtable organized by MetaX has lofty ambitions for the technology's applications in digital publishing. The post Why Publishers Should Start Thinking About Blockchain appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-29 00:00:00 UTC ]
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Laurene Powell Jobs Buys Majority Stake in the Atlantic

Laurene Powell Jobs's Emerson Collective has agreed to acquire a majority stake in the Atlantic, the iconic political and cultural magazine that has also become a force in digital publishing.Powell Jobs, the 53-year-old widow of Apple co-founder Steve Jobs, is buying the stake from Atlantic... Continue reading at Advertising Age

[ Advertising Age | 2017-07-28 00:00:00 UTC ]
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Beynon joins HQ as head of digital publishing

HarperCollins imprint HQ has appointed Nia Beynon to the newly-created role head of digital publishing.  Continue reading at The Bookseller

[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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At Frankfurt’s CONTEC Mexico: Digital Under Discussion

Those in digital publishing in Mexico say things are looking up somewhat, despite slow growth and a marketplace still discovering the opportunities. The post At Frankfurt’s CONTEC Mexico: Digital Under Discussion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-21 00:00:00 UTC ]
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Why Time, Conde Nast and other magazine publishers are charging into brand licensing

With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-13 00:00:00 UTC ]
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Digital Sales Down 2% in Canada in 2016

BookNet Canada's annual report, The State of Digital Publishing, shows a slight decline in sales of ebooks last year, even as publishers produced more digital titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-08 00:00:00 UTC ]
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Digital Publishing's Bar Code Revolution

Publishing discovered the utility of scannable bar codes early. Just ask the 13-digit ISBN. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Time Inc. CEO as Sale Talks End: 'This Company Has Largely Under-Exposed Its Brands'

It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age

[ Advertising Age | 2017-04-28 00:00:00 UTC ]
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Thanks to surprise British election, The Spectator triples daily subscriber sales

"This underlines the most important fact in digital publishing: People will pay for high-quality comment." The post Thanks to surprise British election, The Spectator triples daily subscriber sales appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-20 00:00:00 UTC ]
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The Times of London sees success in an editions approach to digital publishing

"General news is a commodity and hard to charge for as it’s free everywhere. We’re focusing on what’s truly distinctive." The post The Times of London sees success in an editions approach to digital publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-07 00:00:00 UTC ]
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Scaled back: Why publishers are rethinking their pursuit of huge numbers

Once upon a time, volume was the name of the game in digital publishing. But today, with many major publishers cranking out hundreds of stories daily, a growing number are going the other way, either abandoning the quick-hit content or de-emphasizing it, as display ad prices continue to decline... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
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