Digital Publishing and the Art of Achieving Audience Loyalty

Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]

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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
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Festival Five with NSK Juror Monica Brown, by The Editors of WLT

Interviews   Monica Brown is the author of the Lola Levine chapter book series, Sarai chapter book series, and many award-winning picture books, including Waiting for the Biblioburro (illus. John Parra), Marisol McDonald Doesn’t Match / Marisol McDonald... Continue reading at World Literature Today

[ World Literature Today | 2020-10-01 15:44:23 UTC ]
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Patrick Turner, 'PW' Co-Owner, Dies at 71

Patrick Turner, a book designer and art director for a number of book and magazine publishers and who was most recently co-owner of 'PW,' died last week after a long battle with cancer. He was 71. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-17 04:00:00 UTC ]
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China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’

At a conference in Beijing, publishers are asked to consider how their content could be reformmated for popular digital distribution systems. The post China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-16 18:21:48 UTC ]
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Your DNA didn’t change, Ancestry.com’s science did

Where did you come from? It’s a question many people never consider, but some are curious and the best answer to that, aside from lots of time in archives, historical societies, libraries and cemeteries, is a DNA test. You have multiple options, but the leader is Ancestry.com and it is always... Continue reading at Betanews

[ Betanews | 2020-09-13 08:36:25 UTC ]
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Lit Hub Weekly: September 8 – 11, 2020

“I have again reached the end of waiting.” Claudia Rankine on privilege seen and unseen. | Lit Hub Politics From mid-century British philology to twin-laden psychodrama, here are 11 great books you probably haven’t read. | Lit Hub Did a revolution in Latin American publishing make One Hundred... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-12 11:30:11 UTC ]
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Lit Hub Daily: September 11, 2020

Did a revolution in Latin American publishing make One Hundred Years of Solitude the success it is today? | Lit Hub When in doubt, smile like an axolotl: Aimee Nezhukumatathil writes in praise of the “Mexican Walking Fish,” the cutest creature on planet earth. | Lit Hub Nature “The master who... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-11 10:30:08 UTC ]
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Did a Revolution in Latin American Publishing Make One Hundred Years of Solitude the Success It Is Today?

When One Hundred Years of Solitude hit the market in 1967, the book industry in Spanish was booming. This situation was unimaginable for most writers and critics just a few years before. “How can literature exist,” writer Mario Vargas Llosa asked, “in countries where there are no publishing... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-11 08:48:47 UTC ]
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Kuwait relaxes book censorship laws after banning thousands of titles

A 12-person committee previously met twice a month to approve or blacklist all books published in the country, for offences including immorality or insulting IslamAfter banning almost 5,000 books in the last seven years, Kuwait’s government has relaxed its book censorship laws in a move that has... Continue reading at The Guardian

[ The Guardian | 2020-08-25 13:26:49 UTC ]
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Big Changes for Publishing in W3C

Changes are brewing at the International Digital Publishing Forum, which has been part of the Worldwide Web Consortium for the past three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Singapore Names 2020 Book Award Finalists, Adds Digital Categories

Recognizing digital publishing and reading in Singapore, the Book Publishers Association's awards this add ebooks, audiobooks, and digital marketing. The post Singapore Names 2020 Book Award Finalists, Adds Digital Categories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-30 16:12:33 UTC ]
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When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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Vox Media Announces Layoffs for 6% of Its Staff

Vox Media has confirmed what CNBC reported earlier this week, that it is indeed about to undergo a round of layoffs that will eliminate 72 positions, which accounts for 6% of its total staff of 1,200. In a letter to staff, CEO Jim Bankoff, broke the difficult news to his employees candidly,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-16 14:53:51 UTC ]
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Could Obama have stopped Putin’s election interference? A new book argues he didn’t think he needed to.

Review of ‘Rigged: America, Russia, and One Hundred Years of Covert Electoral Interference” by David Shimer Continue reading at The Washington Post

[ The Washington Post | 2020-06-25 05:00:11 UTC ]
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The Sun and Times publisher warns of job cuts due to coronavirus

CEO of News UK, Rebekah Brooks, tells staff pandemic has hammered print sales and advertising revenueThe publisher of the Sun and the Times has warned of impending job losses as part of a major cost-cutting programme as the coronavirus pandemic hammers newspaper sales and advertising... Continue reading at The Guardian

[ The Guardian | 2020-06-11 12:06:20 UTC ]
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For Inc., It’s Not About Platform or Product, It’s About Purpose

Starting a new job can be tough under any circumstances. But starting a new job just weeks before one of the biggest global crises in modern history is nearly unthinkable. Yet, for Scott Omelianuk, editor-in-chief of Inc., that was his reality. Omelianuk spent nearly 12 years as the top editor... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-04 18:52:38 UTC ]
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News Corp carnage: fine print reveals even greater hit to local journalism | The Weekly Beast

Suburban and regional papers won’t have standalone websites. Plus: ABC reposts tweet after backlashOf the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the devil is in the detail.The suburban and regional papers – such as the Inner West... Continue reading at The Guardian

[ The Guardian | 2020-05-29 01:07:11 UTC ]
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How Publishers Can Monetize the Mobile Web

[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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Publishers: Where Do We Go From Here?

Whether or not we’re actually ready, America is reopening. The process to return to “normal” will be uneven and gradual across the country in the coming days, weeks and months. And regrettably, we are no more certain today than we were six weeks ago about what recovery will actually look... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-30 16:26:17 UTC ]
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