Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of a newfound profit imperative. The optimistic period... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-11 16:49:21 UTC ]

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6 lessons I learned by doing a paid newsletter for a year

A bit of advice before getting into online publishing’s next big thing. Last year, after nearly a decade of freelance tech journalism, I took a leap of faith and launched a paid subscription newsletter.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-06-01 06:00:38 UTC ]
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Breaking News by Alan Rusbridger review – the remaking of journalism and why it matters now

The former Guardian editor details a revolution in journalism. Can it still perform its vital, truth-telling role?Truth is a small word liable to sanctimonious overuse and philosophical dispute, but in its humblest sense of accurate and verifiable information we like to think we know it when we... Continue reading at The Guardian

[ The Guardian | 2018-09-01 00:00:00 UTC ]
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Why publishers’ membership programs often include access to editorial staffers

Publishers including The Atlantic, New York magazine and Spirited Media give members access to their reporters. The post Why publishers’ membership programs often include access to editorial staffers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-13 00:00:00 UTC ]
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How 3 Publishers Grew Revenue By Repurposing Content

Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets. The post How 3 Publishers Grew Revenue By Repurposing Content appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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BuzzFeed's Latest Sub-Brand, As/Is, Will Focus on Body Positivity

BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age

[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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The Onion Offers the Definitive Explanation of the Economics of Online Publishing

In a post headlined "Report: We Don't Make Any Money If You Don't Click The Fucking Link," The Onion this morning published what may be the definitive explanation of the economics of online publishing, particularly as it relates to social media. The unbylined post from "America's Finest News... Continue reading at Advertising Age

[ Advertising Age | 2018-03-02 00:00:00 UTC ]
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The Best Books for Print People, 2017

Jann Wenner, Tina Brown, and New York magazine take center stage in our annual list of the books that remind us that magazines, at their best, represent a culture unto themselves. The post The Best Books for Print People, 2017 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-15 00:00:00 UTC ]
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ASME Names Ellie Award Finalists

New York magazine once again leads the way, while newcomer The California Sunday Magazine earns a surprise Magazine of the Year nod. The post ASME Names Ellie Award Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-20 00:00:00 UTC ]
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New York Magazine Publisher Larry Burstein Leaving After 13 Years in Role

Larry Burstein, who has served as publisher of New York magazine for the last 13 years, is leaving that role, he announced in a memo to staff Friday morning.Mr. Burstein was on his third term as a New York magazine employee -- he worked as an account executive in the early 1980s, returned in... Continue reading at Advertising Age

[ Advertising Age | 2016-11-04 00:00:00 UTC ]
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WTF are ‘dark posts’?

Brands don’t need all of their followers to see everything they create for social media. That’s why they use “dark posts,” targeted bits of content meant for select eyes only. Dark posts are yet another “dark” category in online publishing, with concepts like dark social and the dark web,... Continue reading at Digiday

[ Digiday | 2016-06-07 00:00:00 UTC ]
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New York magazine gets serious about video, especially on Facebook

Feeling the Facebook rush, New York Media is investing more toward video production in 2016, starting with hiring Business Insider and TV vet Matt Johnston as its first executive producer of video. The publisher will focus on creating news-driven video -- instead of recurring series -- for... Continue reading at Digiday

[ Digiday | 2016-02-25 00:00:00 UTC ]
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Is Blocking Readers Who Use Ad Blockers The Best Strategy?

There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
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Snapchat plans to add holiday-themed content from Brit + Co

On Snapchat's Discover feature, users get quick app access to a wide variety of mobile video channels from the likes of CNN, Vice, Buzzfeed and a dozen other media brands. Starting Friday, U.S. users get an option just for the holidays.Online publishing and retail start-up Brit + Co will deliver... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-27 00:00:00 UTC ]
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How Journalism Schools Are Adjusting to the Digital Age

David Remnick, the longtime editor of The New Yorker, recently recounted a meeting during the early days of online publishing when the veteran sports essayist Roger Angell said he would always “want to be able to describe, in English, how t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-18 00:00:00 UTC ]
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Funding for SaaS businesses grows by 70 percent

Software as a Service (SaaS) is one of the biggest technology growth areas at the moment. That's reflected in the amounts of capital being pumped into the sector by investors. A new SaaS Trends Report by Tibco Analytics and venture capital tracker CB Insights shows that funding for SaaS... Continue reading at Betanews

[ Betanews | 2015-04-22 00:00:00 UTC ]
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5 things we learned about native ads in 2014

Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-31 00:00:00 UTC ]
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New York Magazine digs into Hawaii media owner Pierre Omidyar, Civil Beat digs on buying nice things

New York Magazine has just come out with an in-depth profile of the intensely private Honolulu resident Pierre Omidyar. It quickly gets beyond the basics—"the programmer who created eBay, is one of America's richest men, a 47-year-old philanthropist intent on giving away the fortune he made when... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-11-07 00:00:00 UTC ]
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A Commenting Conundrum

From the outside looking in, it may appear to non-newspaper folks that the industry is abandoning some of its principles—free speech, open conversation, introspection, cynicism—by shuttering a feature of online publishing that& ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-12 00:00:00 UTC ]
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The rise of the Upworthy-clone economy

Like it or not, viral publisher Upworthy has had a huge influence on the world of online publishing. Spotting that growth, a huge range of copycat sites have emerged attempting to mimic its strategy to build audiences of their own.The post The rise of the Upworthy-clone economy appeared first on... Continue reading at Digiday

[ Digiday | 2014-02-26 00:00:00 UTC ]
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