‘Digital has its limitations’: DTC brands are testing direct mail

Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-05-24 04:01:40 UTC ]
News tagged with: #post digital #online brands

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Google’s cookie replacement—inside a publisher’s test of the new ID

Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age

[ Advertising Age | 2023-04-26 09:00:00 UTC ]
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Kindle Scribe update lets you send documents directly from Microsoft Word

Amazon’s well-reviewed hybrid tablet, the Kindle Scribe, is receiving a software update that brings some new tools to the e-reader/doodle machine. The most notable feature here is the ability to send documents directly from Microsoft Word to the e-reader with just a few clicks. This allows you... Continue reading at Engadget

[ Engadget | 2023-04-24 16:00:04 UTC ]
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Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
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Digital conglomerate buys right-wing app Parler

The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News

[ ABC News | 2023-04-14 20:47:19 UTC ]
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The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Chloé Zhao will direct a movie adaptation of Maggie O’Farrell’s Hamnet.

After an extremely lucrative but creatively deadening sojourn on Marvel Money Island, Oscar-winning writer-director Chloé Zhao is returning to more cerebral fare. Deadline announced this morning that the one of the Nomadland and Eternals director’s next projects will be a film adaption of... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-04 19:04:48 UTC ]
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Audible is now testing ads in your audiobooks for some reason

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[ Engadget | 2023-03-30 18:54:46 UTC ]
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Behind Church & Dwight's approach to digital growth and value pricing

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[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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Is Controlled Digital Lending on Borrowed Time?

At a long-awaited hearing last week, a federal judge sounded skeptical of the Internet Archive’s program to scan and lend library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

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[ The Conversation | 2023-03-21 02:59:12 UTC ]
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ABC accuses News Corp and Daily Mail of amplifying misogynist Twitter abuse of Lisa Millar

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[ The Guardian | 2023-03-07 03:08:44 UTC ]
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Pearson Airport to limit flights during peak hours ahead of March Break, summer travel season

Toronto's Pearson Airport will be placing a "hard limit" on the number of flights arriving or departing during peak times ahead of March Break and the upcoming summer travel season. Continue reading at CBC

[ CBC | 2023-02-28 16:22:46 UTC ]
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Cookbook Showdown: The Best King Cake Recipes, Tested

Want to make your own king cake this Mardi Gras? One home baker tested four king cake recipes to find out which cookbook takes the cake. Continue reading at Book Riot

[ Book Riot | 2023-02-17 11:32:00 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

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[ Digiday | 2023-02-10 05:01:00 UTC ]
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3 Super Bowl Advertisers Winning the Digital Content Game

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[ AdWeek | 2023-02-08 19:41:19 UTC ]
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My Name Is A Direct Line To A Colonizing Ancestry I Still Benefit From

About twenty pages into Sofia Samatar’s memoir The White Mosque, Sigmund Freud appears, sitting in a train compartment late at night. Up to this point, Samatar’s story has been primarily about her travels across Central Asia to study The Bride Sect, a Mennonite group who fled persecution in... Continue reading at Electric Literature

[ Electric Literature | 2023-02-07 12:05:00 UTC ]
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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
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Skybound Goes Direct to the Public for Investment

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[ Publishers Weekly | 2023-01-25 05:00:00 UTC ]
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