Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at 'Digiday'

[ Digiday | 2022-10-17 04:01:00 UTC ]

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Twitter: Programmatic Pays More When It's 'Personal'

Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
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The case for, and against, integrated print-digital newsrooms

Two publishers make the case for separating or combining their print/Web editorial staffs. The post The case for, and against, integrated print-digital newsrooms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-21 00:00:00 UTC ]
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Western Great Lakes: Publishers Make the Heartland Vibrant

Some in book publishing may dismiss the region that lies between and fans out from Lake Superior and Lake Michigan’s southern shores as “flyover country.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Recycle, reuse … re-publish? How publishers make what’s old new again

Despicable or brilliant? How three publishers have grown, at least in part by repurposing or resurfacing old content. The post Recycle, reuse … re-publish? How publishers make what’s old new again appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-15 00:00:00 UTC ]
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How publishers make the most of casual encounters

Publishers have an engagement problem. Here's how some of them are making the best out of the situation and maximizing the drive-by session. The post How publishers make the most of casual encounters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-14 00:00:00 UTC ]
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What is Google Newsstand and How Can Publishers Make the Most of It?

Google’s Android is now the most popular smartphone operating system in the UK – so publishers can no longer just talk about iPhone and iPad apps. But despite its increasing market dominance (on mobile anyway) the Google propo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-12 00:00:00 UTC ]
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Publishers Make a Plan: A ‘One Stop’ Book Site

In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at The New York Times

[ The New York Times | 2011-05-07 00:00:00 UTC ]
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