Digiday Research: Brand-safety concerns haven’t made it harder to monetize content

Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-04-06 00:00:00 UTC ]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
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‘All you have to do is participate’: how the Shotgun Seamstress zine made space for Black punks

As the DIY publication is collected in a new anthology, creator Osa Atoe and the musicians she inspired reflect on its defiant positivityIn 2006, Osa Atoe picked up pen and paper and began to write herself into history. She had decided to create a fanzine, titled Shotgun Seamstress, with a... Continue reading at The Guardian

[ The Guardian | 2022-11-21 12:00:20 UTC ]
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Heartstopper author Alice Oseman: ‘If you don’t have sex and romance, you feel like you haven’t achieved’

The writer and illustrator on turning her ‘weird hobby’ into a bestselling YA series and Netflix hit, the importance of asexual representation and lessons from her fans on love bitesAt 28, the author and illustrator Alice Oseman recently achieved what so many of her peers cannot: she bought a... Continue reading at The Guardian

[ The Guardian | 2022-11-19 09:00:53 UTC ]
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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and... Continue reading at Digiday

[ Digiday | 2022-11-17 19:30:00 UTC ]
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Is there a Crisis of Confidence in Scientific Research?

Elsevier's just released Confidence in Research report suggests that researchers today must work to combat false and misleading information. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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Hoopla Offers 'MasterClass' Content to Libraries

Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Hitting the Books: The women who made ENIAC more than a weapon

After Mary Sears and her team had revolutionized the field of oceanography, but before Katherine G. Johnson, Dorothy Vaughan and Mary Jackson helped put John Glenn into orbit, a cadre of women programmers working for the US government faced an impossible task: train ENIAC, the world's first ... Continue reading at Engadget

[ Engadget | 2022-10-16 14:30:01 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Meta is spinning off the Pytorch framework into its own AI research foundation

In 2016, Meta (then but a simple country Facebook) launched its open-source AI research library, the Pytorch framework. Six years and 150,000 projects from 2,400 contributors later, Meta announced on Monday that the Pytorch project will soon spin out from the company’s direct control to become... Continue reading at Engadget

[ Engadget | 2022-09-12 14:00:51 UTC ]
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Wonderwell: The Small yet Mighty House Where Content Reigns Supreme

It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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The Novel That Made Karen Armstrong Quit Her Reading Group

“There was an upsetting aura of righteousness in the room” when the group read Iris Murdoch’s “A Fairly Honourable Defeat,” says the religious scholar, whose latest book is “Sacred Nature.” “It did not deserve this response. I have never returned.” Continue reading at The New York Times

[ The New York Times | 2022-09-08 09:00:11 UTC ]
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Schoolchildren’s pandemic struggles, made worse by U.S. policies

Alongside heartbreaking snapshots of kids' challenges as schools closed, Anya Kamenetz explains the systemic failures that made so many vulnerable. Continue reading at The Washington Post

[ The Washington Post | 2022-09-02 10:00:24 UTC ]
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Finnish Research: Springer Nature Announces a Fourth Transformative Agreement

The new FinElib transformative agreement may reach researchers at as many as 30 institutions, according to Springer Nature. The post Finnish Research: Springer Nature Announces a Fourth Transformative Agreement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-02 00:33:29 UTC ]
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J.K. Rowling's New Book Is About A Content Creator Murdered By 'Social Justice Warriors'

In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post

[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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An ‘underclass’ made vulnerable to disease, then blamed for outbreaks

Inequalities in American society put people at risk for illness and also make them more likely to be punished for it, writes journalist Steven W. Thrasher. Continue reading at The Washington Post

[ The Washington Post | 2022-08-26 10:00:00 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
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Biden Administration Announces Historic Open Access Policy for Taxpayer-Funded Research

The culmination of a 20-year advocacy effort, the new policy will finally make taxpayer-funded research available to the public without cost or delay. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
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In Emma Donoghue’s ‘Haven,’ the drama accumulates slowly

A year after "Matrix" became an unlikely bestseller, Emma Donoghue brings us a monastic story of her own. Continue reading at The Washington Post

[ The Washington Post | 2022-08-16 12:44:23 UTC ]
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Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian

[ The Guardian | 2022-08-15 16:03:52 UTC ]
More news stories like this | News stories tagged with: #live events #emotional novels #older titles #briefly gorgeous #casey mcquiston #beach read #emily henry #bestseller charts