What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four days after playing his last game as shortstop for the New York Yankees. The site invites athletes to pen their own stories, presenting themselves and their ideas directly to fans. It's a noble cause, but the site also has business ambitions, as Jeter's publishing team has said it eventually will host branded content. These are still very early days, but if the site sustains its current quality and momentum, Jeter may turn out to be as good a marketer as he was a baseball player.For one thing, Jeter understands the disintermediation of traditional media that is driving the rapid growth of content marketing. Thanks to the convenience and speed of digital publishing, brands don't have to rely on traditional media channels to get their messages out to the audiences they want to reach. They can go straight to the source. What Jeter's website shows is that celebrities managing their personal brands crave direct contact with audiences just as much as corporations do. As his introductory post on the site explains, he and other people in the limelight are often overly guarded in their interactions with reporters out of fear that "any statement, any opinion or detail, might be distorted."... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
Books in Browsers showcased several, new big ideas for digital publishing, including 'Network Tense,' 'Collaborative Architecture,' 'Book Hacks' and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-31 00:00:00 UTC ]
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Not being able to control access to content as users bypass the paywall is a major challenge facing publishers. This is according to new research carried out by MPP Global Solutions as part of its latest webinar on the future of digital publishing m ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
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As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
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At the Frankfurt Book Fair 2013, Markus Dohle, CEO of Penguin Random House, spoke about the upcoming merger and his view on print and digital publishing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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At an opening session at last year’s Frankfurt Book Fair, U.K. Publishers Association CEO Richard Mollet remarked that digital publishing was no longer in its infancy, but in the “voting and drinking stages of early adulthood.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Download our special Frankfurt Book Fair show daily focused on digital publishing. Read interviews with CEOs, digital experts and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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For digital publishing, our platforms are Zinio for replica flipbooks, GTXcel’s Revista CMS for websites, and StreamSend for e-newsletters, plus the usual suspects Facebook, Twitter and Pinterest social media channels with various vendors lending tools to manage. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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“I’ll corroborate what you’ve probably been hearing,” says Abrams CEO Michael Jacobs, when asked to discuss the state of digital publishing in the art and photo book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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There’s still no more relevant topic of debate in the publishing industry than the future of the physical book versus the exponentially growing influence of digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-09 00:00:00 UTC ]
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Given the upheaval in digital publishing and many authors' entrepreneurial spirit, can today's literary agents engage their clients' art as they did in the past? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-17 00:00:00 UTC ]
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The continuing growth of digital publishing has put even more energy into the flourishing genres of SF, fantasy, mystery and romance publishing, says Wired. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
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This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser... Continue reading at Fast Company
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Publishers, intellectual property owners, app and game developers, and other licensing executives are wrestling with how to monetize digital content and distribution, as well as how to use digital media to spur purchases of licensed books and products, synergize physical and digital to sell more... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]
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Joshua Tallent, well-known ebook expert and founder of Ebook Architects, shares his views on current issues in digital publishing and ebook development. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-17 00:00:00 UTC ]
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In this week's PublishNews Brazil, we look at Brasilia's debate on future of digital publishing, FNLIJ's awards for kid's lit, and Brazil's turn as the focus of the Gothenburg Book Fair in 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-25 00:00:00 UTC ]
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The upcoming version of WoodWing´s productivity plug-in Smart Styles will offer a variety of new features, further improving the productivity in print and digital publishing. The upgrade also provides compatibility withInDesign CC ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-14 00:00:00 UTC ]
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Adobe’s Digital Dispatch Adobe has been crowing recently about some numbers pointing to increased demand, innovative advertising models and new revenue streams in digital publishing. In April the company, known for its workflow and... Continue reading at Publishing Executive
[ Publishing Executive | 2013-05-02 00:00:00 UTC ]
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As in financial matters, will the rest of continental Europe be forced to fall in line with Germany's lead in embracing ebooks and digital publishing? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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Hodder & Stoughton has put an interactive version of the cover of Stephen King's... Continue reading at The Bookseller
[ The Bookseller | 2013-03-21 00:00:00 UTC ]
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Time Inc. has named Martha Nelson as editor-in-chief of the media company. The company said Tuesday that Ms. Nelson is the first woman in the company's 90-year history to hold the role. She has worked for Time Inc. for 20 years and has been editorial director since 2010. She will assume the top... Continue reading at Crains New York
[ Crains New York | 2012-12-19 00:00:00 UTC ]
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